TV Ads Are Missing the Mark on Accessibility—XR Report Reveals Costly Gap in Reach
June 19, 2025Despite billions in ad spend, most global TV commercials are still failing to reach everyone. According to XR’s 2025 Global Accessibility Maturity Index & Trends Report, a mere 10% of TV ads worldwide include accessibility features like closed captions or audio descriptions. That means brands are not only alienating over 1.3 billion people with disabilities—they’re also forfeiting access to a collective $8 trillion in global spending power.
