Tag: adtechedge

MarTech Edge Interview with Gareth Holmes, VP of Commercial Strategy & Media at SeenThis

Strategies for Super Apps: Navigating Market Saturation and Unlocking Growth in Emerging Regions

Transforming Programmatic Advertising : A New Approach to Efficiency and Addressability

Navigating Ad Tech Disruptions: Why Brands Must Diversify Amid Industry Trials

Explore the ethics of audience targeting in a privacy-first world—balancing personalization, consent, and transparency in modern marketing strategies.

What led to Instreamatic’s focus on AI-driven contextual video and audio ads, and how does this approach differ from more traditional advertising methods? Our focus on AI-driven contextual advertising (which we began offering before the industry’s broader AI boom of the past couple of years) came from recognizing 1) a fundamental shift in consumer expectations…

Discover essential strategies and insights for successfully launching platforms in new markets, from localization to user acquisition and market fit.

AI Marketing & Nonprofit Strategies: Insights from Alexandra Mazzi