Even months later, UCLA fans can’t stop talking about the thrilling women’s basketball team NCAA Division 1 Championship, especially as it marked the program’s first national title in the NCAA era. During that same time, there was another story coming out of that moment that stayed with many a little longer. Lauren Betts, one of…
Infolinks Media, the premium advertising marketplace offering advertisers premium proprietary placements, data, and creative solutions, today announced the appointment of Chao Liao as Chief Operating Officer and General Manager. Liao will lead operational strategy, client operations and integrations, revenue operations, and go-to-market execution as the company continues scaling its premium direct marketplace and omnichannel advertising…
WASHINGTON, June 03, 2026 (GLOBE NEWSWIRE) — The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters. According to new data released today by the Out of Home Advertising Association of…
LOS ANGELES, June 01, 2026 — Ateliere Creative Technologies, a leading cloud-native software company known for transforming media supply chains, today announced a channel-first go-to-market strategy built around an exclusive reseller model for media, entertainment, and video-intensive industries worldwide. The strategy expands Ateliere beyond its established media and entertainment (M&E) base into sectors with significant…
Audiencerate is accelerating its AI-driven advertising and audience intelligence strategy with the appointment of Riccardo Fabbri as Chief Technology Officer, signaling a deeper push into first-party data activation, machine learning infrastructure, and privacy-focused media automation for SMEs and global media agencies. The move comes as the advertising industry races to rebuild targeting and customer intelligence…
Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles when watching video content, yet many advertisers continue producing campaigns optimized primarily for sound-on viewing experiences. A new industry study has found that 79% of…
A new study from Genius Sports and MediaScience suggests that timing may be one of the most overlooked advantages in live sports advertising. The research found that ads delivered during high-intensity live game moments can generate significantly stronger brand recall and viewer attention, reinforcing why advertisers are increasingly shifting budgets toward real-time sports media and…
Interactive advertising platform KERV.ai is expanding into Spanish-language media through a new partnership with Canela Media, signaling growing momentum around AI-powered commerce-driven video advertising. The collaboration reflects broader changes across connected TV (CTV), streaming media, and multicultural advertising as brands increasingly demand interactive, measurable, and shoppable video experiences. KERV.ai has partnered with Canela Media in…
A new study from the Affinity Solutions Outcomes Marketing Council suggests that many brands and agencies are still optimizing campaigns without verified purchase data, exposing a widening measurement gap across modern advertising. The findings arrive as marketers increase investment in AI-powered optimization, retail media, and performance advertising while struggling to connect media spend to actual…
