There’s a clear shift from general-purpose AI to more specialized enterprise models. What’s driving this transition, particularly in the context of language and translation? We’re seeing a natural maturity curve in AI. General-purpose models have proven what’s possible, but they weren’t designed for high-stakes enterprise use. In language and translation, the gap becomes obvious very…
Q1. The industry is clearly moving away from fragmented martech stacks. What are the main limitations you’ve observed with traditional setups involving DMPs, CDPs, and data clean rooms? These tools were never designed to work together; they were built to solve different problems for different segments of the media industry at different points in time….
Nearly all organizations have adopted some sort of AI tool (if not multiple), but many say that the ROI isn’t there. Why is this happening? What’s holding back B2B companies from seeing true success with today’s advanced AI tools? AI doesn’t fix broken systems. It accelerates them. That’s the core problem. Most organizations are dropping…
Sitecore announced that it has been positioned as a Leader in Gartner’s 2026 Magic Quadrant for Content Marketing Platforms. The vendor earned the furthest‑right placement on the “Completeness of Vision” axis, a distinction that underscores its strategic roadmap and the breadth of its product suite. The company attributes the accolade to its holistic approach to…
Rain, the independent full‑service ad agency, announced a new offering called CTV Performance+, built in partnership with The Trade Desk. The service is positioned as a performance driven alternative to traditional brand‑centric CTV buys, promising higher cost efficiency while preserving access to premium inventory. A performance‑first angle on a premium medium Connected TV has long…
David Naffis is the Co-Founder and CEO of Adwave, a CTV advertising platform built for small businesses. Adwave makes it possible to create professional commercials and run targeted TV campaigns without agencies, lengthy contracts, or large budgets. 1. Self-serve platforms reshaped search, social, and display advertising over the past fifteen years. Why has broadcast-quality TV been…
What Effective Board Oversight Looks Like in the Age of AI
By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale the industry, but it also shaped the behavior of the systems behind it. Over time, algorithms became highly effective at identifying and prioritizing signals that…
You’re stepping into the VP of Revenue role at Adora at a time when AI is rapidly reshaping marketing. What about Adora’s approach convinced you this was the right moment to make the move? Almost every CMO today is being asked by their CEO how they’re leveraging AI both now and in the future. What…
Digital 100 U.S., Similarweb’s annual ranking of the fastest-growing websites and apps, points to something more structural happening beneath the surface. Across consumer categories, the brands with the most sustained momentum aren’t necessarily the loudest ones. They’re the ones that have quietly become indispensable. Dependability Is the New Differentiator Fashion & Apparel tells the story…
