In an increasingly competitive B2B landscape, xGrowth is offering a lifeline for tech companies looking to streamline their marketing efforts and close deals faster. The Melbourne-based growth agency has announced it is now accepting new clients for its highly effective Account-Based Marketing (ABM) programs, designed to target and engage high-value accounts with precision.
After nearly a decade in the paid search trenches, Ranger MediaLab isn’t throwing a party. It’s too busy scaling brands and rewriting what ROI should really look like in performance marketing.
VI Marketing and Branding (VI) has taken home ten honors at the 46th Annual Telly Awards, solidifying its national reputation for emotionally resonant storytelling and strategic creative work. With more than 13,000 entries submitted from around the globe, VI’s wins underscore the agency’s impact in behavior-change marketing, cultural storytelling, and purpose-driven campaigns.
In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.
In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.
The CTV creative bottleneck just met its match.
streamr.ai, a GenAI platform built to democratize streaming TV advertising, has become one of the first to integrate Google’s Veo 3, the latest generative video model capable of producing cinematic-grade content. The result: brands and nonprofits can now create high-quality 1080p and 4K CTV ads in minutes—without dropping five figures on traditional production.
In a bold move to reposition connected TV (CTV) as a performance-driven channel, tvScientific has launched Guaranteed Outcomes—a new offering that lets advertisers name their cost-per-outcome (CPO) and only pay when those results are delivered.
In the ever-crowded world of media measurement, EDO and TelevisaUnivision are doubling down on a bet that more advertisers should be making: investing in Spanish-language audiences. The two companies announced an expansion of their partnership to measure consumer engagement with ads on ViX, TelevisaUnivision’s global streaming platform—and the world’s largest dedicated Spanish-language streamer.
