You’re a CMO preparing for your next campaign launch. When you think you’ve covered all bases, a competitor launches a personalized ad campaign with AI-generated content, delivering results at a fraction of the time and cost. Suddenly, you realize that it is not enough to keep pace. This is why you need AI-driven creative tech. …
https://www.youtube.com/watch?v=2ygHzUqtwIs Host Siddesh interviews Mike Hauptman, CEO of Adlib to know about his Lessons from his early days at MediaMath that shaped Adlib’s vision and the future of walled gardens like Google and Meta in AdTech About Mike Hauptman About Adlib About Siddesh Shetty Mike is working in the online marketing industry since 2006, and…
1. How have rising privacy regulations and platform restrictions created urgency for financial brands to rethink their ad strategies? Financial institutions are increasingly focused on building a holistic, 360-degree relationship with their clients. But they’re also facing pressure from data privacy rules and platform restrictions that make traditional marketing strategies riskier to execute. One of…
1. Political advertising has changed in the past few election cycles. From Fyllo’s perspective, how has digital media shifted the way campaigns allocate budgets and prioritize voter outreach? Campaigns are shifting significant budget away from linear TV, especially at the local level where targeting has become more limited. Connected TV (CTV) has become a preferred…
1. AI, ML, and data streaming are transforming advertising. What technologies do you believe will define AdTech in 2030? If I look at where the industry is heading, I’d say AdTech in 2030 will be defined by intelligence, trust, and adaptability working in unison. The technologies shaping AdTech will be less about isolated innovations and…
A marketing team at a SaaS company is preparing to launch a new product. In the past, they relied on traditional methods to generate leads. But this time, they use AI-powered tools for marketing and optimize budget allocation across multiple platforms. It resulted in higher engagement, leads, and faster sales cycles. AI innovations in AdTech…
1. How has advertiser adoption evolved since the format’s introduction, and which verticals are seeing the strongest performance? Since launching in 2021, we’ve seen adoption accelerate across both global brands and performance marketers. Verticals like entertainment, retail, QSR, and consumer tech have embraced in-game audio because it reaches audiences that are highly engaged but often hard…
A technology brand’s marketing team spends weeks refining messaging, designing campaigns, and choosing the proper channels. But the moment the campaign goes live, customer sentiment shifts, which reshapes buyer perception. Without the ability to respond in real-time, the brand loses relevance, market share, and trust. But with AI and real-time signals, you could pivot into…
In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…
Your AdTech team cracks an AI targeting algorithm to deliver precision. CTRs are up, conversions are climbing, and your campaign reach is limitless. But then a creative director walks in with concern: the ads are starting to feel repetitive. The AI is optimizing for clicks, but the brand spark is fading. So, the question arises:…
