IAB and IAB Tech Lab Release Redefining Media Types Standard for Digital Video, a joint framework that aims to bring uniform definitions to the fragmented world of online video advertising. The Interactive Advertising Bureau (IAB) announced on July 9 that its new Redefining Media Types (RMT) Standard is now open for public comment through August 8. Developed with IAB Tech Lab,…
Bensussen Deutsch & Associates (BDA) announced today that it has become an official licensee for Epic Games’ Fortnite, a deal brokered through IMG Licensing that will enable the merch‑focused agency to design, produce and distribute physical products tied to the world‑building game across sports venues, retail channels and digital storefronts. The Deal in Detail The partnership gives BDA the rights…
Breaker teams with PatternIQ to power AI‑driven newsletter ads, a move that could reshape B2B email monetization by turning inbox real‑estate into a programmable ad channel. What the integration does Breaker, a SaaS platform that automates B2B newsletter distribution and list growth, has embedded PatternIQ’s AI advertising engine directly into its sending workflow. The partnership…
Viamedia.ai Expands Programmatic Video Partnership with Sparklight, Adding 29 New DMAs – In a move that widens its footprint across U.S. television markets, AI‑driven ad‑tech firm Viamedia.ai announced an expanded agreement with broadband provider Sparklight®. The deal brings Viamedia’s programmatic video inventory into 29 additional Designated Market Areas (DMAs), pushing its exclusive video reach to…
Zappi launches Amplify AI, an AI‑powered ad testing platform for high‑volume digital creative, in a move that could reshape how enterprise marketers validate social video ads at scale while integrating insights into a unified Amplify Hub workspace. What Amplify AI and Amplify Hub Do Amplify AI combines machine‑learning models with synthetic respondents to predict how…
A family is watching live sports on a smart TV. In between intervals, while one member scans a QR code on their mobile from an advertisement, another searches on their mobile while a third watches their content. In a single session, they become a measurable marketing channel rather than a broadcast medium. The next phase is being driven by Programmatic Video Advertising….
Pat Mercuri’s recent presentation underscores a shift toward measurable, audience‑centric mail strategies as mortgage lenders grapple with tighter margins and heightened competition. The mortgage‑lending sector is seeing a renewed emphasis on direct‑mail tactics that are backed by robust data and rigorous testing, according to Pat Mercuri, founder and president of Managed Direct Response. Speaking at a recent…
The ad market is forecast to cross the trillion-dollar milestone for the first time in 2026. What it cannot do is measure where that money actually went. For the brands and agencies I speak with, that is the real problem of the moment. Budgets are consolidating, but the data needed to deploy them intelligently keeps scattering…
The free‑ad‑supported streaming TV sector is projected to climb from $12.3 bn in 2025 to $31.8 bn by 2030, driven by platform expansion, AI‑powered ad tech and a surge in smart‑TV adoption. Why the surge matters Unlike subscription‑only services, FAST platforms generate revenue solely from advertising, allowing viewers to access a broad mix of movies, TV shows…
Lumine Group Inc., the Toronto‑based buy‑and‑hold‑forever investor in communications and media software, announced on July 1, 2026 that it has completed the acquisition of Imagine Communications Holdings Inc. The deal, executed through a Lumine subsidiary, expands the firm’s footprint across the media supply‑chain ecosystem. Imagine Communications, headquartered in the United States, supplies a suite of video‑connectivity tools,…
