AdvertisingTechnology

Podcast publishers increasingly face a distribution problem that has little to do with creating the show itself: getting audio, video and paid content into every major listening ecosystem without maintaining multiple publishing workflows. Disctopia is addressing part of that problem with native publishing to Apple Podcasts, allowing creators to deliver shows, subscriber-only audio and video…

JOLT is bringing audience intelligence deeper into digital out-of-home advertising with the U.S. launch of Spark Intelligence, a platform designed to help advertisers plan, activate and measure DOOH campaigns around target audiences rather than simply screen locations. The platform is now available across 65 U.S. designated market areas (DMAs), covering more than 4,750 digital screens…

Netflix is taking branded entertainment beyond conventional product placement with a new global campaign that puts Stella Artois inside the world of The Gentlemen as the series returns for its second season. The partnership, dubbed “The Gentlemen’s Serve,” is the first brand partnership for the second season of the Netflix series and the first true…

Formula 1’s move to Apple TV is bringing new viewers into the sport in the U.S., but the streaming transition is also exposing a difficult trade-off for sports media: expanding reach does not necessarily mean preserving the audience that watched through traditional television. New data from Samba indicates that U.S. household viewership reach for eight…

Space Coast Credit Union is extending one of its most recognizable advertising assets into a new campaign chapter, betting that a familiar character can do more for brand recall than a rotating cast of celebrity endorsements. The Florida-based credit union has launched “Banking on It,” the latest installment of its Watchdog advertising campaign, developed with…

Hightouch is adding a veteran of Google’s advertising business to its leadership team as the data infrastructure company looks to make AI agents a more active part of how agencies and brands plan, build and execute advertising campaigns. The company announced the appointment of Jitendra Kumar as Head of Commercial, Advertising. Kumar spent two decades…

Programmatic advertising is moving beyond the traditional concentration of mobile growth budgets on Meta, Google and TikTok, as performance marketers look for additional sources of measurable customer acquisition. Moloco has launched its Agency Partner Program with a small founding group of agencies, naming Admiral Media among its initial partners. The relationship gives Admiral Media closer…

The retail checkout counter was designed for a simpler era. Today, shoppers can walk into a store knowing a product’s online price, reviews, colors, competing offers and sometimes its delivery options before speaking to an associate. That shift is forcing retailers across Asia-Pacific to rethink what store technology should do. Mobile POS, clienteling, unified customer…

As restaurant chains across Saudi Arabia and the UAE add locations, digital ordering channels and delivery touchpoints, maintaining a consistent customer experience is becoming a data and operational technology challenge as much as a hospitality one. BARE International, a U.S.-headquartered customer experience research firm, is expanding its engagement with food and beverage brands across the…

Digital out-of-home advertising is moving beyond the traditional billboard model as operators deploy larger, brighter and increasingly networked LED displays in high-traffic environments. But scaling a DOOH network is not simply a matter of increasing screen size. Direct sunlight, rain, temperature swings, structural loads and electricity consumption can all affect the economics of an installation….