audienceinsights Archives

Comscore Taps HyphaMetrics to Boost CTV & Cross-Platform Audience Precision

GlobeNews Wire3 months ago3 months ago05 mins

In a strategic move aimed at redefining its digital ad game, Fortune Media has partnered with Freestar, the ad tech firm known for optimizing monetization strategies for publishers and e-commerce platforms. The collaboration gives Fortune.com access to Freestar’s cutting-edge advertising stack, proprietary algorithms, and a hands-on team of ad tech engineers, promising a measurable lift in ad revenue without disrupting editorial flow

Spectrum Science Launches Omnichannel Media Division for Biopharma

PR Newswire5 months ago5 months ago04 mins

Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.