Cars.com Inc. (NYSE: CARS) has partnered with Uber Advertising to become the first automotive content partner for JourneyTV Presents, Uber’s in-ride entertainment platform. The partnership allows Cars.com to reach riders with curated car shopping content while on the move, featuring a “Send to Phone” function that links directly to Cars.com for a seamless path to purchase.
Proficy Digital has named Justin Friend as its new Vice President of Sales, signaling a decisive move to deepen its grip on the AI-powered automotive marketing space. With the dealership landscape rapidly digitizing, Friend’s appointment is less about filling a role and more about putting performance marketing in the driver’s seat.
In an industry long plagued by guesswork around media effectiveness, Clarivoy is offering auto advertisers something they’ve craved for years: proof that their ads are working—down to the visit.
