#CommerceMedia Archives

REMAX Launches First Real Estate Commerce Media Network with Magnite

GlobeNews Wire3 months ago3 months ago04 mins

In a first for the real estate sector, REMAX, LLC has teamed up with Magnite—the world’s largest independent sell-side ad platform—to launch a commerce media network tailored for high-intent homebuyers. This move positions REMAX as the first major real estate franchisor to enter the retail media arena, signaling a strategic shift toward data-powered, supply-side advertising.

Criteo and Mirakl Target Retail Media’s Long-Tail Opportunity

Criteo and Mirakl Team Up to Unlock Retail Media’s Long-Tail Goldmine

PR Newswire4 months ago4 months ago04 mins

The $204 billion retail media market is about to get a major jolt from two of its heavyweights. Criteo and Mirakl Ads have announced a global integration designed to crack open one of the most underutilized opportunities in the space: mid-to-long-tail advertisers.