Klaviyo Study Reveals Major Collaboration Gap Between Marketing and Service Teams
Klaviyo (NYSE: KVYO), the only CRM built specifically for B2C brands, has revealed a widening collaboration gap between marketing and service teams in a new Forrester Consulting survey. Despite sharing top priorities—retention and customer loyalty—less than one in four organizations report consistent collaboration, creating inefficiencies and lost growth opportunities. When marketing and service teams operate…
