Bombora, the self-described pioneer of B2B intent data, has launched Curated Ecosystem Audiences—a new audience solution designed to bring precision, scalability, and intelligence to digital B2B advertising. The release marks a significant evolution in how marketers can harness high-fidelity business data across programmatic, social, and CTV platforms.
As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.
