As media consumption continues to splinter across platforms, NBCUniversal is doubling down on data-driven ad strategies. The media giant has expanded its partnership with advertising data specialist Guideline, tapping advanced analytics tools to sharpen insights, pricing, and inventory management.
FreeWheel, a global leader in streaming advertising technology, has announced new capabilities for its industry-leading software. These updates enhance the FreeWheel Streaming Hub, offering advanced platform customizations, improved data signals, and optimized bidding. The aim is to strengthen connections between buyers and sellers, improving the ad-supported TV experience, and making it easier for advertisers to target audiences across premium video content.
