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September 14, 2025
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Tag: #DataDrivenMarketing

Costco Taps GrowthLoop to Supercharge Retail Media Personalization
  • News

Costco Taps GrowthLoop to Supercharge Retail Media Personalization

PR Newswire3 weeks ago3 weeks ago02 mins

Costco Wholesale Corporation has partnered with GrowthLoop to accelerate its retail media business, using GrowthLoop’s Compound Marketing Engine to enhance audience creation, personalization, and compounding growth.

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Programmatic Advertising Market Set to Hit $3.1 Trillion by 2034
  • News

Programmatic Advertising Market Set to Hit $3.1 Trillion by 2034

EIN Presswire3 weeks ago3 weeks ago06 mins

The programmatic advertising market isn’t just growing—it’s exploding. Once a niche experiment in automated media buying, programmatic has now become the backbone of digital advertising. According to new projections, the global market will hit $3.18 trillion by 2034, clocking a compound annual growth rate (CAGR) of 14.37%.

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Cineverse Taps ElementalTV to Supercharge FAST Ad Targeting
  • News

Cineverse Taps ElementalTV to Supercharge FAST Ad Targeting

PR Newswire3 weeks ago04 mins

The FAST streaming boom is getting another tech upgrade. Cineverse (NASDAQ: CNVS), one of the most ambitious players in free ad-supported TV, is joining forces with ElementalTV to give advertisers what they’ve been asking for: smarter audience targeting and fewer data blind spots.

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A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.