EcommerceMarketing Archives

Southside Market Turns Up the Heat on E-Commerce Sales with Spectrum Reach’s Customer Data Match

PR Newswire3 months ago3 months ago05 mins

Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.

Meet The People Acquires Yeoman Technology to Boost Retail Media Expertise

BusinessWire4 months ago4 months ago02 mins

Meet The People (MTP), a disruptive alternative to traditional advertising holding companies, has announced the acquisition of Yeoman Technology Group. Yeoman specializes in managing and optimizing organic and paid Retail Media strategies across major platforms such as Amazon, Walmart, and Target. This marks MTP’s tenth acquisition, significantly expanding its capabilities amid rising client demand in North America.

Universal Ads Launches $5 Million Incrementality Fund to Boost E-Commerce TV Advertising

BusinessWire4 months ago4 months ago04 mins

Universal Ads, a platform enabling brands of all sizes to create, buy, and measure premium video ads seamlessly, today announced the launch of its Incrementality Fund — a $5 million initiative designed to help e-commerce businesses drive incremental sales through TV advertising.