Ad Spend Set to Triple E&M Consumer Growth as AI Redefines Media
The global entertainment and media (E&M) industry is on a $3.5 trillion trajectory by 2029—but advertising, not subscriptions or ticket sales, is steering the ship. According to PwC’s Global Entertainment & Media Outlook 2025–2029, released today, ad spend will grow at a 6.1% compound annual growth rate (CAGR) over the next five years—three times faster than E&M consumer spending, which is forecast at a tepid 2%.