#MarketingStrategy Archives

Wondersauce Rebrands as Business Acceleration Agency, Prioritizing Measurable Results for Brands

EIN Presswire4 days ago4 days ago03 mins

Wondersauce, the award-winning agency within the Project network, is shaking up its identity. The 2011-founded firm is now positioning itself as a Business Acceleration Agency, promising measurable impact over traditional creative services.

From Mad Men to Machine Minds: How Generative AI Is Becoming Advertising’s New Gatekeeper

AdTech Edge1 month ago1 month ago04 mins

David Ogilvy once distilled advertising genius into four rules: make it simple, make it memorable, make it inviting to look at, and make it fun to read. But more than half a century later, marketers face a new question the ad legend never had to answer: What if “the public” is no longer your primary…