Media and analytics agency Ars X Machina (AXM) has officially launched Agile Mix Modeling™, a first-of-its-kind platform enabling marketers to measure and optimize campaigns across offline and online channels—including walled gardens—in real time.
In a significant move toward sustainable media practices, DoubleVerify (DV) has announced a strategic partnership with Impact Plus, a sustainability tech firm that equips marketers with tools to reduce the environmental impact of digital advertising. The collaboration introduces DV’s Emissions Measurement, enabling brands to quantify and actively reduce their carbon footprint across the digital ad supply chain.
