#MobileAdvertising Archives

BidMachine Integrates Intent IQ to Boost Privacy-Centric Mobile Ad Targeting

GlobeNews Wire1 month ago1 month ago03 mins

BidMachine, a leading mobile supply-side platform (SSP), has partnered with Intent IQ, a top provider of identity resolution and data technology, to enhance mobile ad targeting across its publisher network. The integration layers Intent IQ’s advanced identity framework onto BidMachine’s platform, enriching mobile advertising IDs (MAIDs) with alternative identifiers and contextual data for more precise ad delivery.

noon & Flyby Launch Mobile DOOH Advertising with Smart Delivery Boxes

EIN Presswire4 months ago4 months ago03 mins

noon, the region’s leading digital ecosystem, has partnered with Flyby to launch a revolutionary mobile Digital Out-of-Home (DOOH) medium, transforming its last-mile delivery fleet into a data-driven, real-time advertising network. This strategic collaboration signals a new era in outdoor advertising by integrating smart ad tech into everyday urban mobility.