Programmatic Archives

AdLib and Curated.Media Team Up to Clean Up Programmatic’s Messy Middle

PRWeb2 days ago2 days ago05 mins

Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.

TARA Media Partners with Pixalate to Combat Ad Fraud and Enhance Media Transparency

PR Newswire5 months ago5 months ago04 mins

TARA Media, a full-service, data-driven marketing agency, today announced a strategic partnership with Pixalate, the market leader in ad fraud protection and compliance analytics, to enhance its supply path integrity and shield its clients from invalid traffic (IVT).