#Programmatic Archives

Harmonic Supercharges VOS360 Ad SaaS With AI and Programmatic Tools

PR Newswire1 month ago1 month ago04 mins

For broadcasters and streamers, the line between TV and digital advertising keeps blurring. Harmonic (NASDAQ: HLIT) is pushing that convergence further with new enhancements to its VOS360 Ad SaaS platform, designed to help content providers maximize revenue without wrecking the viewer experience.

Anoki Wins Best Overall CTV Solution at MarTech Breakthrough Awards

BusinessWire1 month ago1 month ago05 mins

The race to dominate Connected TV (CTV) advertising just crowned a new front-runner. Anoki, the startup pushing the limits of multimodal AI, has been named “Best Overall CTV Solution Provider” in the 8th annual MarTech Breakthrough Awards—a global program that saw more than 4,000 nominations this year.