Kargo Teams with Ad Council to Promote Skills-First Hiring with CTV Pause Ads
Kargo, a leading creative media ad exchange, has joined forces with the Ad Council to advance the “Tear the Paper Ceiling” campaign, advocating skills-first hiring for STARs—workers Skilled Through Alternative Routes rather than traditional bachelor’s degrees. The initiative, developed with Opportunity@Work, highlights the talent and value STARs bring to the workforce.