Tiger Pistol, a leader in automated local advertising, has signed a two-year agreement with Best Version Media (BVM), a major integrated print and digital marketing provider. The deal brings Tiger Pistol’s automation and AI capabilities to BVM’s social advertising programs, helping the company serve its 30,000 small- and medium-sized business (SMB) clients more efficiently.
In a timely move that brings one of social media’s fastest-growing platforms into mainstream media buying, Innovid has integrated Meta’s Threads API into its Social Ads Manager. The update means advertisers can now build and manage Threads ad campaigns alongside Instagram, Facebook, and other social channels—no extra tools, no fragmented workflows.
Welcome to the latest edition of Innovid’s Feature Beat, your monthly roundup of product innovations built to optimize advertising across every screen. While last month focused on enhancing CTV advertising, this month centers on streamlining and strengthening social media advertising. With enhanced dashboards, automation, influencer content scaling, and transparent change tracking, Innovid is helping brands extract greater value from every scroll, swipe, and story.
