The lines between pop culture, competitive gaming, and reality TV just got a whole lot blurrier—by design.
Good Game Group Inc. has officially launched Good Game, the world’s first live gaming reality competition, aiming to crown the planet’s first true Gaming Celebrity Superstar. This isn’t another livestream tournament. It’s a global, entertainment-first talent search designed to elevate gamers into household names—think America’s Got Talent meets Twitch Rivals.
And they’ve got serious star power behind the rollout. Indian cricket sensation Rishabh Pant has signed on as the show’s global brand ambassador, bringing sports fandom and mainstream cultural appeal to a format usually reserved for niche online communities.
Gaming Meets Reality TV—Finally
Good Game will stream worldwide via select broadcast partners and its YouTube channel, with additional exposure through social media watch parties—a format tailored to younger, connected audiences who demand interactivity and immediacy. Viewers can expect a blend of live gaming challenges, creative performances, promotional tasks, and behind-the-scenes drama, all captured in an as-live production style.
The inaugural edition, developed in partnership with Spunge Media Private Limited, is positioned as a career-launching platform for aspiring gamer-influencers. With $100,000 in cash and prizes on the line—and a path to competing against top-tier players in the Good Game APAC championship—this isn’t just a vanity contest. It’s a chance to build an international brand from your controller up.
A New Kind of Talent Show
“Everyone is a gamer,” said Rai Cockfield, founder of Good Game. “With 3.3 billion players worldwide, gaming now outpaces cinema and television in revenue. But until now, no one’s told the story of the entertainers driving this cultural phenomenon. Good Game changes that.”
More than a competition, the show is also a platform for product integration—with a heavy emphasis on authentic, narrative-driven brand partnerships. Early interest from advertisers is strong, especially those eager to tap into the intersection of gaming, pop culture, and Gen Z entertainment.
Rishabh Pant Joins the Roster
Pant’s presence gives the show mainstream visibility in cricket-obsessed regions like India and beyond. “I’m delighted to be working with Good Game, known for their exciting and groundbreaking work,” Pant said. “I’m looking forward to the show and hope to have a lot of fun on this journey.”
Cockfield echoed the sentiment: “Rishabh is an icon in sports who thrives on high-performance platforms. His alignment with Good Game represents our ambition to take gaming talent global.”
Good Game isn’t the first attempt to combine gaming with entertainment—but it may be the first to structure it as a full-fledged global reality competition, with a clear path to celebrity and cross-platform content creation. It reflects a larger shift: gamers are no longer just players—they’re entertainers, influencers, and entrepreneurs.
The show’s long-term vision? To empower contestants to grow beyond gaming, into entertainment and brand-building across multiple genres, giving them tools to navigate the ever-expanding creator economy.
For sponsors, it’s a rare opportunity to organically embed brand stories into a culture-led entertainment product—with gaming as the lens and community as the engine.
