Walton Isaacson Reshuffles Top Brass, Signals Growth-Centric Future
In a strategic move that reflects both ambition and evolution, full-service agency Walton Isaacson has announced a bold leadership shake-up designed to accelerate innovation, bolster client service, and expand new business capabilities.
At the helm of these changes is Juan Bonilla, who steps into the role of President, bringing with him a decade-long track record of steering major client accounts and driving agency growth. He’s joined by newly promoted Ayiko Broyard as EVP, Head of Account Management, returning talent Matt Weiner as Executive Creative Director, Innovation and Business Development, and fresh hire Allen Payano as VP of New Business.
What’s Changing—and Why It Matters
This isn’t your run-of-the-mill leadership shuffle. Walton Isaacson is realigning its core with an emphasis on cross-cultural insights, creative agility, and new business acceleration—a timely move as brands grapple with rapidly shifting consumer expectations and media habits.
“Juan and Ayiko are exceptional leaders who embody what makes Walton Isaacson unique,” said CEO Aaron Walton. “Their passion for people and culture, combined with an eye for creative and strategic excellence, sets the tone for where we’re headed.”
Juan Bonilla: From Growth Driver to President
Bonilla joined WI in 2015 as SVP of New Business Development and quickly established himself as a pivotal force behind several of the agency’s biggest wins—American Airlines, Constellation Brands, and NYPD, to name a few. His resume includes stints at Droga5 and GlobalHue, where he led high-impact campaigns for Kraft, Method, and Suave. As President, he will now steer the agency’s strategic direction, operations, client partnerships, and business development.
Ayiko Broyard: Scaling Client Success
Broyard, now EVP and Head of Account Management, has made a mark with game-changing work for Lexus and McDonald’s. Her approach—an integrated, culturally attuned lens across digital, experiential, and traditional channels—has driven retention, cross-functional collaboration, and measurable impact. She has also helmed campaigns for Amazon, The Home Depot, and PNC, establishing herself as a linchpin in client engagement.
Matt Weiner Returns: Creativity Meets Commerce
Back for round two, Matt Weiner re-enters WI as Executive Creative Director, Innovation and Business Development. His previous stint (2016–2018) saw him leading standout work for Nike and Spalding. Since then, he’s led creative at Arc Worldwide and Digitas, shaping campaigns for global heavyweights like Unilever, Intel, and Taco Bell. Now, he’ll co-lead creative alongside Ricardo Trejo, who adds Brand & Client Creative to his title.
Allen Payano: New Business With Cultural Fluency
Payano brings a 20-year history of connecting brands with diverse audiences. Known for his strategic and culturally fluent approach, he has led integrated campaigns for Verizon, Wrigley, and the U.S. Army. At WI, he’ll focus on expanding new business opportunities and strengthening partnerships across both general and multicultural markets.
Big Picture: Culture, Creativity, and Commercial Impact
The leadership shakeup reflects Walton Isaacson’s larger ambition: to cement its reputation as a future-forward agency that doesn’t just follow culture—but creates it. With a sharpened leadership core and a deep bench of multidisciplinary talent, the agency is positioning itself to win in a media landscape where inclusion, innovation, and insight are non-negotiable.
The takeaway? Walton Isaacson is doubling down on leadership that’s as culturally resonant as it is commercially savvy.
