Western Australia’s ad market just got a serious boost. Digital Loop has been named the exclusive media representative for Big Ads, bringing the Australian ad-tech company’s premium programmatic and rich media solutions directly to WA agencies and brands.
Formerly Big Mobile, Big Ads has built a reputation for sleek, high-impact ad formats across top-tier publishers. But the company has since evolved into a full-scale omni-channel platform—covering premium display, YouTube, Netflix, in-stream video, and a rapidly growing digital out-of-home (DOOH) offering. And for WA advertisers, that means one local point of contact for campaigns that can stretch from mobile banners to street-level billboards.
From Rich Media to Real-World Screens
Big Ads’ platform packs drag-and-drop creative tools, real-time Deal ID generation, and seamless cross-channel deployment. More importantly, it’s chasing measurable impact: its attention-time AI tracks the actual seconds a user spends engaging with ads, with results showing an average 30% lift in click-throughs, engagement, and conversions.
On the sustainability side, Big Ads integrates Scope3 reporting so advertisers can track—and even offset—the carbon footprint of their campaigns in real time. That’s becoming a growing expectation among brands, especially as scrutiny on digital emissions ramps up.
Zero Barriers, All Channels
Chris Coufos, Managing Director of Digital Loop, calls the partnership “a game changer” for WA clients, pointing to the platform’s agility and accessibility. “There are no minimum spend requirements, and creative services are included,” he says. That opens the door for both major brands and smaller players to tap into premium inventory and advanced targeting without the usual budget gatekeeping.
The move also reflects a broader AdTech trend: traditional rich-media specialists are morphing into full-funnel, multi-surface platforms to keep pace with fragmented audiences. With DOOH networks, VOD expansion on the horizon, and integrations across global video giants, Big Ads seems intent on making “premium” advertising not just bigger, but easier to buy.
