Franchising just got a digital facelift. Reshift Media, often billed as the world’s top digital marketing firm for franchises, has redesigned and relaunched the official website of the World Franchise Council (WFC)—a move that cements its standing in the global franchising ecosystem.
The WFC, representing over 45 national franchise associations, is a heavyweight in shaping franchising ethics, growth, and global collaboration. Last year, it rolled out World Franchise Day, a first-of-its-kind celebration designed to spotlight franchising’s economic and cultural impact worldwide. Reshift Media was instrumental in that launch—and now it’s upgraded the WFC’s digital presence to match its influence.
A Modernized Digital Home
The new WFC site isn’t just a cosmetic refresh. Reshift Media has built a faster, mobile-optimized platform with stronger security and accessibility baked in. For an organization that speaks to both consumers and franchise insiders, the improvements go beyond aesthetics:
- Member-only portal: A password-protected space where national associations can share best practices and collaborate.
- Improved content delivery: A clearer showcase of WFC’s international initiatives for media and consumers.
- Smarter data management: Streamlined workflows and self-service tools powered by Reshift’s proprietary tech.
Even the WFC’s logo has been reimagined, giving the organization a sharper, more contemporary look aligned with its global mission.
Industry Signal
“The World Franchise Council plays a crucial role in advancing franchising globally, and that’s a mission we care about deeply,” said Steve Buors, co-founder and CEO of Reshift Media. It’s not just corporate niceties—this redesign is another proof point in Reshift’s bid to dominate the franchise marketing space.
The move follows a string of high-profile wins for Reshift, including two 2025 Stevie Awards: silver for Company of the Year – Advertising, Marketing and PR and gold for Marketing Disruptor of the Year.
Why It Matters
Franchise marketing is a notoriously complex beast, with thousands of local operators needing cohesive brand strategy at scale. By rebuilding the WFC’s digital infrastructure, Reshift Media positions itself as more than just a service provider—it becomes a digital architect of global franchising.
For the WFC, the revamped site offers credibility and functionality at a time when international collaboration and digital engagement are central to industry growth.
In short: this is less about a shiny new homepage and more about creating a digital backbone for the franchising world.
