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IFA Berlin: The Global Stage More U.S. Brands Should Be Watching

August 12, 2025

Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…

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How GALERIA.ag Is Using AI to Rethink Creative Operations at Scale

August 1, 2025

1. Was there a specific operational bottleneck or market challenge that triggered the decision to rearchitect your creative workflows?  We’ve been using AI in different parts of the agency for a while — from creative generation to data modeling — but we lacked a solution that connected all the dots and embedded intelligence throughout the…

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Unlocking the Power of Connected TV for Nonprofits

July 29, 2025

In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….

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The Marketing Cloud Launches Unified AI-Powered Martech Platform

June 16, 2025

The Marketing Cloud, formerly known as Stagwell Marketing Cloud, has officially launched its new, AI-driven centralized platform to simplify martech complexity. Built to drive marketing performance through AI, data, and seamless integrations, this platform empowers marketers with streamlined workflows, cross-functional collaboration tools, and proprietary insights—delivering impact without the burden of fragmented toolsets.

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Acxiom Integrates RafterOne into Salesforce Practice to Deliver Unified, AI-Powered Customer Experiences

June 3, 2025

Acxiom, a leader in connected data and technology, today announced the integration of RafterOne into its Salesforce Practice. This partnership combines Acxiom’s data and personalization strengths with RafterOne’s deep expertise in Salesforce Customer 360 digital transformation, enabling brands to activate intelligent, AI-driven insights across all Salesforce clouds and touchpoints through a single, unified partner.

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