Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.
With Data Hub, brands can automate the export of campaign metrics and market insights directly to Amazon S3, including AMC-customized models such as customer lifetime value, time-to-conversion, cross-product associations, and new-to-brand analysis. Data is delivered securely in CSV format, with scheduling, logging, and automatic retry features built in to ensure accuracy and reliability.
“At Xnurta, we’re committed to making retail media optimization as seamless as possible,” said Kashif Zafar, CEO of Xnurta. “Our Data Hub frees clients from tedious processes so they can dedicate more time to strategy and growth.”
Why It Matters for Brands and Agencies
- Faster access to insights: Xnurta Data Hub automates Amazon Ads data flow into dashboards, warehouses, and custom models, speeding decision-making.
- Unified analysis: Brands can consolidate ad performance metrics, market insights, and AMC custom models to create a holistic view of campaigns, competitors, and customer journeys.
- Reliable automation: Multiple data scopes can be defined in one task—time, frequency, target location, and format—with built-in error handling and automatic retries to ensure seamless execution.
“We designed Xnurta Data Hub with enterprise IT and analytics teams in mind,” said Matt Yu, VP of Product at Xnurta. “With scheduling, error handling, and direct S3 integration, brands can move data at scale without building custom pipelines from scratch. This simplifies operationalizing Amazon Ads data and accelerates actionable insights.”
As retail media continues to grow, tools like Xnurta Data Hub give enterprise brands a competitive edge by removing manual bottlenecks and enabling faster, data-driven decision-making. By combining AI-powered analysis with scalable automation, the platform helps advertisers optimize campaigns with precision and efficiency.
