In the rapidly evolving world of generative AI, visibility is everything. PR powerhouse Zen Media is stepping up with its latest innovation: the Prompt Discovery Index™, a proprietary system designed to give brands unprecedented control over how they appear in AI-driven conversations.
The centerpiece of the tool, the Core 1,000 Prompt Universe™, generates up to 10,000 prompts, categorized by buyer intent, industry, and persona. In doing so, it moves beyond traditional keyword research, offering real-time AI visibility mapping and competitive intelligence.
“One AI answer equals millions of decisions,” said Duran Inci, CEO of Zen Media. “Just like the SEO keyword universe transformed marketing, the Prompt Discovery Index™ is the next evolution of visibility. Our system scales from 1,000 to 10,000 prompts, enabling executives to act fast while giving boards confidence that every angle is covered.”
The system is designed to replace outdated vanity metrics such as mentions, impressions, and placements. Sarah Evans, Head of PR at Zen Media, added, “The Prompt Discovery Index™ makes visibility measurable. Brands can now see in black and white where they surface in the prompts that matter most. This is proof-based PR.”
Key Features
- Visibility Map: Track and influence 1,000+ prompts tied to buyer intent, personas, and categories.
- Scalable to 10,000+: Ensures broad coverage, capturing both top-level and mid-tier opportunities before competitors.
- AI Reporting: Quarterly reports highlight growth in prompt share, competitor benchmarks, and untapped white-space.
- Dual Value: Extends beyond PR into SEO, market strategy, investor relations, and executive thought leadership.
Unlike legacy keyword tools that rely on historical search data, the Prompt Discovery Index™ leverages live AI intelligence across platforms like ChatGPT, Gemini, Perplexity, Claude, and Google. This provides brands with immediate AI SEO wins and long-term authority, creating a measurable impact across marketing, PR, and strategy.
Why It Matters
In an era where AI increasingly drives buyer decisions, companies that can anticipate and shape conversations will gain a competitive edge. By monitoring up to 10,000 prompts, Zen Media’s tool ensures brands leave no blind spots and can act quickly on new opportunities.
“Coverage equals advantage,” said Inci. “The more prompts you track, the more surface area your brand controls. That’s how you outmaneuver competitors in the AI-first world.”
The Prompt Discovery Index™ is aimed at CEOs, CMOs, PR leaders, and strategy teams seeking measurable AI visibility, market intelligence, and accelerated authority growth.
