AdPlayer.Pro, a global provider of SaaS video advertising technologies, has rolled out major upgrades to its video ad platform, aiming to sharpen campaign precision in connected TV (CTV) and in-app environments.
The updates include advanced targeting and whitelisting features that allow advertisers to specify device types, bundle IDs, and domains. This ensures ads reach the right screens in the right context—a crucial capability in programmatic video campaigns where precision drives engagement and viewability.
“We’ve already received initial feedback from our partners, and results show a significant boost in campaign performance,” said Natalie Romankina, CEO of AdPlayer.Pro.
Beyond targeting, the platform now offers enhanced SupplyChain (SChain) configuration options. Released in late September 2025, these improvements give advertisers finer control during programmatic auctions, especially when multiple Prebid or oRTB demand sources are involved. According to Romankina, these changes streamline bidding dynamics and can improve efficiency and transparency across the auction process.
By combining targeted delivery with SupplyChain flexibility, AdPlayer.Pro positions itself as a stronger player in the competitive video ad tech landscape, helping advertisers maximize ROI in CTV and in-app campaigns where precision and context are paramount.
