MediaGo, the intelligent advertising platform, has officially joined IAB UK, the leading body for the UK’s digital advertising industry. This move comes on the heels of MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), reinforcing its commitment to transparency and compliance across Europe.
Strengthening Digital Ad Governance
IAB UK represents more than 300 media owners, brands, agencies, platforms, and tech companies dedicated to sustainable digital advertising. By joining, MediaGo gains access to industry leaders, insights, and standard-setting opportunities, while opening doors for partnerships with top UK brands and agencies.
Catelyn Wang, Director of Global Business Development at Baidu Global Business Unit, emphasized, “IAB UK plays a crucial role in advancing compliance and innovation in the UK and worldwide digital advertising ecosystem. We look forward to collaborating closely to promote a sustainable advertising ecosystem.”
Technology-Driven Advertiser Value
MediaGo continues to focus on delivering tangible value for advertisers through its SmartBid 3.0 platform, which offers stable budget management and conversion optimization. By connecting advertisers to premium inventory across Europe, North America, Japan, and South Korea, MediaGo ensures high-quality traffic and effective campaign outcomes.
The platform also prioritizes user privacy and brand safety, strictly adhering to GDPR standards and achieving re-certification by TrustArc in 2025. These measures provide advertisers with secure, transparent, and reliable advertising solutions.
Implications for the UK Market
Joining IAB UK positions MediaGo to deepen its engagement with local clients while promoting global advertising standards. By leveraging the network, MediaGo aims to drive transparency, efficiency, and innovation in digital campaigns, helping brands achieve sustainable growth in a competitive international market.
