As livestreaming cements its place in mainstream media, NexTide Media is tackling one of its biggest roadblocks for advertisers—brand safety. The company has officially unveiled LiveGuard™, the first AI-powered, patent-pending brand safety platform built specifically for live content, set to launch in mid-November.
The platform promises to transform livestreaming from a brand-risk zone into a trusted, scalable advertising channel, giving marketers the confidence to treat live content as a legitimate media buy rather than a risky experiment.
AI-Powered Safety for the “Wild West” of Live Content
Unlike pre-recorded video, livestreaming happens in real time, making it notoriously difficult for advertisers to control brand placement. LiveGuard™ addresses that problem head-on with a three-layer safety system:
- PreFlight Vetting – Screens creators and content before campaigns go live.
- LiveOps Real-Time Moderation & Kill Switch – Monitors active streams for unsafe material, with instant ad-pull capability.
- PostFlight Audit – Reviews campaign performance and compliance after the stream ends.
This layered approach gives brands full control over what’s deemed safe or off-limits. They can set custom guardrails—for example, blocking profanity, NSFW discussions, or political content—while allowing other contextual elements that fit their comfort zone.
“For too long, livestreaming has been treated like the Wild West for advertisers,” said Alexander Guerrero, CEO and Founder of NexTide Media. “LiveGuard changes that overnight. It finally gives brands the safety net they need to treat live as a real media channel.”
Building Trust Between Brands and Creators
The platform’s debut comes as creators and brands alike seek to professionalize livestreaming partnerships. Jerome Aceti—known to millions online as JeromeASF—praised the innovation: “Having been part of the creator economy for nearly two decades, I’ve seen how fast live content moves. LiveGuard gives creators and advertisers the confidence to collaborate safely, protecting the live experience without limiting creativity.”
Scale Meets Safety
LiveGuard™ operates platform-agnostically, working across Twitch, YouTube Live, Kick, and other major platforms. NexTide currently partners with over 700 premium creators, boasting a combined audience exceeding one billion followers.
The company claims that campaigns activated through its network consistently achieve 2.5 to 3 times higher engagement than standard digital banners. It also tracks real-time community sentiment, offering brands valuable insight into audience perception—a data layer few live media networks can match.
From Risky to Reliable
With advertisers increasingly demanding transparency and accountability in digital media, LiveGuard™ could be a defining moment for the livestream ad market. The platform has already attracted high-profile clients including USAA, State Farm, BET Awards, and the NFL, and has supported creators like Krystalogy, Xaryu, and Hazard.
By blending AI moderation with human-level nuance, NexTide Media is reframing livestreaming as not just a creative frontier—but a safe, measurable, and high-performing one.
