Stingray (TSX: RAY.A; RAY.B), the Montreal-based leader in music, video, and advertising solutions, has acquired DMI, a U.S.-based pioneer in music branding and in-store audio advertising. The move adds roughly 8,500 new retail locations to Stingray’s U.S. network—bringing its total footprint to 33,500 stores nationwide—and solidifies its dominance in the pharmacy audio advertising sector.
Amplifying America’s Retail Soundtrack
With this acquisition, Stingray now powers the in-store audio experience for the two largest pharmacy chains in the United States, as well as several other national retailers. The deal instantly positions Stingray as the leading provider of in-store audio advertising in U.S. pharmacies—an increasingly valuable retail media channel as advertisers seek new ways to reach consumers near the point of purchase.
“By welcoming DMI to Stingray, we’re not only expanding our retail media network by 8,500 locations but also cementing our leadership position in the U.S. in-store audio advertising market,” said Eric Boyko, President, Co-founder, and CEO of Stingray.
A Perfect Match of Creativity and Scale
Founded by Tena Clark, DMI built its reputation on original music creation, strategic audio branding, and in-store advertising innovation. Its client roster includes a major U.S. pharmacy chain and several household retail brands. Clark, who will remain on board, said joining Stingray “unlocks new opportunities to bring even greater value and innovation to our clients.”
For Stingray, the acquisition goes beyond scale. It’s a creative synergy—combining DMI’s music branding expertise with Stingray’s global distribution network and data-driven retail media capabilities. The result: a more comprehensive solution for brands looking to blend sound, storytelling, and shopper engagement.
Expanding Beyond In-Store Audio
DMI’s portfolio also spans cinema advertising, brand marketing, and event production, diversifying Stingray’s U.S. operations and bolstering its end-to-end offering for advertisers. These additional units are expected to complement Stingray’s fast-growing retail media network, which increasingly competes with digital out-of-home and programmatic audio channels.
The acquisition reflects a larger trend: the rapid convergence of retail media and audio advertising, as brands look for contextual, high-attention environments beyond screens. With DMI under its belt, Stingray is positioned not just as a music provider—but as a full-fledged retail media powerhouse.
