Tambourine is raising the bar for hospitality marketing tech once again. The company has introduced Presto, a major upgrade to its Symphony content management system—and one that aims to finally eliminate the clunky workflows hotels have tolerated for years. With Presto, editing a website becomes as simple as pointing, clicking, and typing directly on the live page. No back-end maze. No developer dependencies. No waiting for changes to publish.
It’s a shift that reflects a broader trend: hospitality brands want their websites to move at the speed of guest expectations, not at the speed of legacy CMS processes.
A Front-End Editor Designed for Real-World Hotel Teams
Presto’s defining feature is its new front-end editor, which lets hotel staff swap images, adjust copy, and update key content in real time. This isn’t the usual “preview mode”—it’s the actual site, editable on the spot.
For hotels managing frequent rate changes, seasonal promos, event announcements, or sudden market shifts, the ability to update instantly can be the difference between capturing demand and losing it.
Breno Sisnando, Tambourine’s VP of Website Platform Development, described the upgrade as removing the “disconnect between content and experience.” Traditional CMS setups force teams to work in a parallel universe of back-end menus and templates. Presto flips the model so edits happen where the story lives.
Built-In AI Editing for On-Brand, Polished Content
Beyond the visual editor, Presto introduces AI-assisted text editing baked directly into the workflow. Hoteliers can generate, refine, shorten, or extend copy with a few clicks—right inside the editor.
The AI system is trained to maintain consistency of tone, polish grammar, and reinforce brand voice, giving properties a way to maintain high-quality messaging without outsourcing routine edits or navigating multiple tools.
The benefit is subtle but meaningful: content can change quickly without becoming sloppy, inconsistent, or off-brand.
What Symphony Users Can Do With Presto
Tambourine positions Presto as a new standard for hospitality CMS fluidity. Key capabilities include:
- Instant AI copy polishing for clarity, tone, and grammar
- Live front-end editing for text, images, and promotions
- Workflow simplification by eliminating back-end editing
- Brand-consistent content through AI-driven tone management
- Agility in market response, from flash sales to seasonal campaigns
For hotels operating in fiercely competitive environments, where guest intent fluctuates rapidly, speed and accuracy are no longer luxuries—they’re survival variables.
Why This Matters for Hospitality and Digital Marketers
Hotels sit at the intersection of travel intent, experience design, and digital conversion. Every update—from a room description to a dining promo—shapes how guests perceive value. But many properties remain limited by CMS tools that slow down creativity and force teams to navigate outdated processes.
Presto’s real impact lies in how it reshapes that workflow. Marketers gain more control. Designers get cleaner consistency. Operators get fewer bottlenecks. And guest-facing content becomes more accurate and timely.
Christina Davis, Tambourine’s SVP of Product and Operations, emphasized that Presto was built to “put control back in the hands of marketers and creators.” Visual editing paired with integrated AI aims to eliminate friction and turn Symphony into a platform where quality and speed no longer compete.
The Larger Context: Hospitality’s Race Toward Real-Time Digital Experience
Across the industry, websites are evolving from static marketing brochures to dynamic conversion engines. The rise of AI-driven personalization, real-time pricing visibility, and constantly shifting travel patterns requires tech that can respond instantly.
Presto positions Symphony squarely in that future—one where hotels treat their websites like living products rather than quarterly update projects. As digital expectations continue to climb, tools like this may become not just convenient but essential.
