Subtitle-first viewing is rapidly becoming mainstream across the UK, forcing advertisers and media companies to rethink how digital video campaigns are created. New industry research shows that 79% of UK viewers now use subtitles while watching content, yet many advertising campaigns are still designed primarily for sound-on experiences — creating a growing disconnect between audience…
A growing disconnect is emerging between how audiences consume video content and how brands design digital advertising. New research shows that nearly four in five UK viewers now use subtitles when watching video content, yet many advertisers continue producing campaigns optimized primarily for sound-on viewing experiences. A new industry study has found that 79% of…
Tambourine is raising the bar for hospitality marketing tech once again. The company has introduced Presto, a major upgrade to its Symphony content management system—and one that aims to finally eliminate the clunky workflows hotels have tolerated for years. With Presto, editing a website becomes as simple as pointing, clicking, and typing directly on the live page. No back-end maze. No developer dependencies. No waiting for changes to publish.
Search engines are no longer the sole gatekeepers of online visibility—and SoCal Digital Marketing wants to make sure businesses don’t get left behind. The agency, known for more than a decade of performance-driven SEO, has officially launched Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), a service designed to help brands surface inside AI-generated answers across platforms like ChatGPT, Google Gemini, Perplexity, and emerging large language models.
Commercial real estate has had a long reputation for adopting new technology only after every other industry has already moved on to the next thing. But 2025 marked a rare shift: Class A office leasing jumped 12.5%, the strongest performance since 2019, and the spike didn’t come from traditional tactics. It came from owners who finally embraced AI as a measurable revenue engine rather than a buzzword.
For years, marketers have debated whether streaming TV can deliver measurable impact beyond the reach advantage. Universal Ads’ latest study, conducted with MediaScience, answers with a confident yes—and then piles on numbers that should make social-only advertisers slightly uncomfortable.
Rain the Growth Agency is deepening its digital footprint with a major leadership addition: Pranav Pandit, a seasoned strategist with more than 25 years across agencies like OMD, Ogilvy, and dentsu X, has joined the company as its new Executive Vice President of Digital Marketing.
The advertising industry has entered its “AI orchestra” era—and Innovid is conducting the performance. The independent ad software platform unveiled Innovid Orchestrator™, a first-of-its-kind AI orchestration system designed to connect creative, delivery, measurement, and optimization into one intelligent workflow.
Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.
LG Ad Solutions has taken a major step toward an AI-driven ad tech future with the launch of Agentiv, a proprietary artificial intelligence platform designed to enhance both internal operations and client-facing advertising workflows.
