DigitalMarketing Archives

Tambourine Launches Presto, Bringing Real-Time Front-End Editing and Built-In AI to Hotel Websites

PR Newswire2 months ago2 months ago06 mins

Tambourine is raising the bar for hospitality marketing tech once again. The company has introduced Presto, a major upgrade to its Symphony content management system—and one that aims to finally eliminate the clunky workflows hotels have tolerated for years. With Presto, editing a website becomes as simple as pointing, clicking, and typing directly on the live page. No back-end maze. No developer dependencies. No waiting for changes to publish.

SoCal Digital Marketing launches Answer Engine Optimization to help brands appear in AI-driven results from ChatGPT, Gemini, and Perplexity.

SoCal Digital Marketing Launches AEO Services to Help Brands Win in the AI Search Era

PR Newswire3 months ago3 days ago06 mins

Search engines are no longer the sole gatekeepers of online visibility—and SoCal Digital Marketing wants to make sure businesses don’t get left behind. The agency, known for more than a decade of performance-driven SEO, has officially launched Answer Engine Optimization (AEO), also known as Generative Engine Optimization (GEO), a service designed to help brands surface inside AI-generated answers across platforms like ChatGPT, Google Gemini, Perplexity, and emerging large language models.

AI Is Finally Delivering Real ROI in Office Leasing — RealtyAds’ New Report Shows How

PR Newswire3 months ago3 months ago010 mins

Commercial real estate has had a long reputation for adopting new technology only after every other industry has already moved on to the next thing. But 2025 marked a rare shift: Class A office leasing jumped 12.5%, the strongest performance since 2019, and the spike didn’t come from traditional tactics. It came from owners who finally embraced AI as a measurable revenue engine rather than a buzzword.

Streaming + Social Ads Deliver 2.8x Higher Recall for Emerging Brands, Universal Ads Study Finds

BusinessWire3 months ago3 months ago08 mins

For years, marketers have debated whether streaming TV can deliver measurable impact beyond the reach advantage. Universal Ads’ latest study, conducted with MediaScience, answers with a confident yes—and then piles on numbers that should make social-only advertisers slightly uncomfortable.

Rain the Growth Agency Adds Pranav Pandit as EVP of Digital Marketing to Accelerate Its Next Growth Era

PR Newswire3 months ago3 months ago05 mins

Rain the Growth Agency is deepening its digital footprint with a major leadership addition: Pranav Pandit, a seasoned strategist with more than 25 years across agencies like OMD, Ogilvy, and dentsu X, has joined the company as its new Executive Vice President of Digital Marketing.

Innovid Launches AI Orchestrator to Unify the Advertising Lifecycle

BusinessWire3 months ago3 months ago04 mins

The advertising industry has entered its “AI orchestra” era—and Innovid is conducting the performance. The independent ad software platform unveiled Innovid Orchestrator™, a first-of-its-kind AI orchestration system designed to connect creative, delivery, measurement, and optimization into one intelligent workflow.

Ars X Machina Lands on Inc.’s 2025 Power Partner List for Reinventing Marketing Measurement

PR Newswire3 months ago05 mins

Awards in adtech often arrive wrapped in buzzwords. This one doesn’t need them.
Inc. Magazine has named Ars X Machina to its 2025 Power Partner Awards, placing the agency among the top companies reshaping how modern businesses grow. The recognition lands squarely in the Advertising, Marketing, and Sales category—where performance measurement is getting a long-overdue overhaul.

LG Ad Solutions Unveils Agentiv: AI Platform to Power the Next Wave of CTV Advertising

BusinessWire4 months ago04 mins

LG Ad Solutions has taken a major step toward an AI-driven ad tech future with the launch of Agentiv, a proprietary artificial intelligence platform designed to enhance both internal operations and client-facing advertising workflows.

Branding Los Angeles Named Best Google AdWords Agency for Data-Driven Performance

EIN Presswire4 months ago02 mins

Branding Los Angeles, a full-service marketing and advertising agency, has been named the Best Google AdWords Company, highlighting its expertise in data-driven digital advertising and measurable client results.

Illumination Marketing Wins BBB Award of Distinction for Ethical Excellence

EIN Presswire4 months ago4 months ago03 mins

Houston’s Illumination Marketing, a full-service digital marketing agency, has been awarded the 2025 Better Business Bureau (BBB) Award of Distinction in the Marketing and Advertising category. The recognition highlights the agency’s commitment to integrity, transparency, and delivering measurable results for clients.