Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is marketing. But beneath the noise, a real shift is underway. Programmatic advertising is moving—from AI as a co-pilot to AI as an operator. Not universally. Not all at once. And…
MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering…
In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats into messages that resonate with real people. This is where adtech PR becomes essential. By taking complex systems and turning them into stories that stakeholders,…
Disney’s product and technology division is back in hiring mode. Just two months after a round of layoffs that trimmed staff, the company is bringing in two heavyweight executives to drive its adtech and product roadmap forward.
Remember back in spring when Mark Zuckerberg promised advertisers that one day they’d just drop in a URL and Meta’s AI would handle the rest? That future is coming faster than many ad buyers expected—and not everyone’s thrilled about it.
Australia’s connected TV market just got a powerful new measuring stick. Starting Q4 2025, Nielsen will roll out CTV insights within its Ad Intel platform, giving advertisers, agencies, publishers, and broadcasters an unprecedented look at competitor ad spend and creative strategies across major streaming services—including Netflix, Prime Video, Hulu, YouTube TV, and Paramount+.
In the high-stakes world of digital advertising, a sudden ad account suspension can tank a campaign overnight. Orange Trail thinks it has the antidote. The Bulgaria-based company has officially launched a stability-focused agency ad account service designed to keep marketers, agencies, and brands running without disruption—across platforms from Meta and Google to TikTok, Snapchat, Pinterest, X, and Reddit.
Meta is stepping up its fight against online fraud, rolling out a fresh set of updates to its Brand Rights Protection tool for Facebook and Instagram. The changes promise faster takedowns, broader scam ad reporting, and a more streamlined experience for the brands trying to keep impostors at bay.
Southern Cross Austereo (SCA) is making a bold play for audio advertising supremacy with the unveiling of LiSTNR Precision+, its most advanced AdTech product yet. Slated for launch in October, the new platform is being hailed as a “world-first” innovation in the digital audio space—and it’s aiming to put SCA’s LiSTNR platform at the center of the global conversation.
In a landmark move to modernize its media governance, the UAE Media Council has launched the Mu’lin permit, a mandatory authorization for individuals conducting advertising on social media—regardless of whether they receive monetary compensation.
