AdTech Edge is a leading digital publication covering the latest developments in advertising technology, AI-driven marketing, programmatic advertising, retail media, connected TV (CTV), data privacy, media buying, and digital advertising innovation.
New York — June 3, 2026 — Aditude Inc., the unified ad tech platform for web and app publishers, today announced the appointment of Yuriy Yarovoy as Senior Vice President, Games. In this newly created role, Yarovoy will lead the company’s product, business strategy, and go-to-market efforts for gaming and entertainment publishers to help them maximize revenue through…
Most CMOs are still measuring impressions. Impressions are 2014. The Condé Nast CEO just made that impossible to ignore. A year ago, Roger Lynch told his teams to plan as if search traffic is zero. This week he said it on a national broadcast and told the Financial Times that Google search is “no longer…
Top of funnel moved. Most marketing organizations haven’t noticed.By Ronn Torossian Right now, a prospect evaluating your category is not on your website. They are not in your nurture stream and they are not reading your case studies. They are asking ChatGPT, or Claude, or Perplexity, which vendors they should be considering — and the…
If your 2026 SEO line item looks like your 2025 SEO line item, you are already behind. Here is the budget-split framework we are using with 5W clients across three company stages. Most marketing budget conversations happen in late summer for the following year. That is too late. The growth curve for AI-referred traffic in…
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
6 May 2026, London – VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad…
MIAMI, May 4, 2026 /PRNewswire/ — 5W, the AI Communications Firm, and HL Real Estate Group, the South Florida luxury brokerage founded by Haute Living, today released The Florida Private School AI Study 2026, a joint research report auditing twelve top Florida private K-12 schools on their institutional commitment to teaching artificial intelligence and on their visibility…
28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital…
LOS ANGELES, CA — Culture Hive Media Group, a cultural intelligence and activation company built to address the industry’s longstanding inability to measure cultural relevance at scale, today announced its launch and the formation of an advisory board comprising senior executives from across programmatic advertising, media, and data. Brands have always been able to optimize for reach…
NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…
Looking to publish a press release, guest article, interview or podcast? Connect with us.
A digital publication dedicated to exploring the dynamic intersection of advertising and technology. AdTech Edge delivers the latest industry news, expert blog insights, thought-provoking C-Suite interviews with advertising and tech leaders, trend analysis, and deep-dive podcasts—providing comprehensive coverage of innovations shaping the future of digital advertising and media technology.
© 2026 AdTechEdge. All rights reserved.
You have successfully subscribed to the newsletter
There was an error while trying to send your request. Please try again.
