AdTechEdge, Author at AdTech Edge

VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations

May 7, 2026

AdTechEdgeMay 7, 202604 mins

6 May 2026, London – VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with Abode Media, the UK’s leading, premium residential DOOH network that connects brands with affluent, hard-to-reach audiences in their most-trusted spaces. Abode Media is a unique media proposition that offers a high-attention, clutter-free, and high-frequency digital ad…

5W and HL Real Estate Group Release the Florida Private School AI Study 2026, Identifying the State’s Three Schools With Institutional AI Commitment

May 7, 2026

AdTechEdgeMay 7, 202608 mins

MIAMI, May 4, 2026 /PRNewswire/ — 5W, the AI Communications Firm, and HL Real Estate Group, the South Florida luxury brokerage founded by Haute Living, today released The Florida Private School AI Study 2026, a joint research report auditing twelve top Florida private K-12 schools on their institutional commitment to teaching artificial intelligence and on their visibility…

Programmatic DOOH Brazil Expands via VIOOH

VIOOH expands programmatic DOOH reach across Brazil’s major cities with We OOH partnership

April 28, 2026

AdTechEdgeApril 28, 202604 mins

28 April 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with We OOH, a leading DOOH media operator specializing in iconic large-format digital billboards in Brazil, expanding programmatic access to premium digital inventory across major cities and regional areas. The partnership delivers access to 320 digital…

Cultural Relevance in Advertising Gets Measurable

Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate

April 22, 2026

AdTechEdgeApril 22, 202609 mins

LOS ANGELES, CA — Culture Hive Media Group, a cultural intelligence and activation company built to address the industry’s longstanding inability to measure cultural relevance at scale, today announced its launch and the formation of an advisory board comprising senior executives from across programmatic advertising, media, and data. Brands have always been able to optimize for reach…

Big Happy Appoints Alison Mayes as Vice President of Strategic Partnerships and Agency Development

April 1, 2026

AdTechEdgeApril 1, 202605 mins

NEW YORK–(BUSINESS WIRE)–Big Happy, the creative-first, performance-powered adtech platform, today announced the appointment of Alison Mayes as Vice President of Strategic Partnerships and Agency Development. In this role, Mayes will oversee agency and retail media efforts, focusing on expanding strategic partnerships, driving revenue, and advancing integration across an increasingly connected media and commerce landscape. Creative…

Cif Turns Meme Into Debt Relief Campaign

Unilever’s Cif turns an internet joke into a real way to clean up credit

March 23, 2026

AdTechEdgeMarch 23, 202607 mins

São Paulo, March 23, 2026 – After years of jokes, memes and comments across social media saying that Cif cleans everything – except people’s financial lives, the brand decided to take the internet seriously. Known for its powerful cleaning on over 100 surfaces, Cif Miracle Clean is now going beyond household messes to help clean people’s…

Meet The People Launches MTP Intelligence AI

Meet The People Launches MTP Intelligence, A Proprietary AI-Enabled Platform Unifying Creative, Media and Commerce

February 19, 2026

AdTechEdgeFebruary 19, 202609 mins

NEW YORK— February 19, 2026 —Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and other marketing disciplines into a single integrated technology environment. Built exclusively for MTP clients across the agency group’s…

Agentic AI | Programmatic Advertising - ADTechEdge.com

Agentic AI in Programmatic Advertising: What’s Real, What’s Shipping, and What Actually Matters

January 29, 2026

AdTechEdgeJanuary 29, 2026010 mins

Agentic AI has quickly become one of the most overused terms in advertising technology. Every platform now claims to offer “agents,” “autonomous buying,” or “AI-driven orchestration.” Much of that is marketing. But beneath the noise, a real shift is underway. Programmatic advertising is moving—from AI as a co-pilot to AI as an operator. Not universally. Not all at once. And…

Broadsign Announces Acquisition of Place Exchange

December 8, 2025

AdTechEdgeDecember 8, 2025010 mins

MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering…

Guest Column

Ad-Tech PR: Turning Algorithms Into Stories People Understand

September 5, 2025

AdTechEdgeSeptember 5, 202507 mins

In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats into messages that resonate with real people. This is where adtech PR becomes essential. By taking complex systems and turning them into stories that stakeholders,…

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