The media and technology giant announced that it has completed the separation of Versant Media Group, Inc. into an independent, publicly traded company, effective at 11:59 p.m. Eastern Time on January 2, 2026. Versant began regular-way trading today on the Nasdaq Stock Market under the ticker symbol VSNT, formally entering life as a standalone media entity.
As streaming advertising matures, one issue continues to separate promise from performance: identity. Advertisers want precision and measurable outcomes, regulators demand privacy safeguards, and platforms are under pressure to deliver both without locking buyers into closed ecosystems.
For publishers buried under RFPs, spreadsheets, and back-and-forth emails, ad planning has long been one of digital advertising’s most stubborn bottlenecks. Optable now thinks it has a fix—and it doesn’t involve handing the process over to a black-box algorithm.
Viant Technology is betting that the future of programmatic advertising looks less like spreadsheets and bid tweaks—and more like declaring a business goal and letting AI handle the rest.
KNOREX Ltd. is using its first full year as a public company to reset expectations—and refocus on growth. The AI-driven adtech firm (NYSE American: KNRX) has shared a year-end business update that points to accelerating commercial momentum, highlighted by one of the strongest quarters of advertising spend ever transacted through its flagship XPO platform.
MediaCo Holding Inc. is doubling down on live international news. The Nasdaq-listed company (MDIA) has announced a strategic content collaboration between EstrellaTV and EVTV Digital Network, a move that significantly strengthens EstrellaTV’s ability to deliver real-time reporting from Venezuela—a country at the center of ongoing political, economic, and humanitarian developments.
As streaming platforms fight for attention in an increasingly crowded living room, Xumo is betting that the most powerful ad moment doesn’t happen during a show—it happens before viewers even decide what to watch.
The audio giant teams up with the world’s largest streamer to turn hit podcasts into watchable franchises—blurring the line between radio, streaming, and creator-led TV.
The global video advertising agency market is on track for steady growth, with a projected 8% CAGR from 2025 to 2031, according to the latest report from ResearchAndMarkets.com. Digital adoption, rising consumer engagement with online video, and a surge in video marketing strategies are fueling this expansion.
The promise of AI-powered advertising has long hovered between pilot projects and PowerPoint decks. PubMatic and independent agency Butler/Till are now pushing that promise into live market reality.
