MNTN (NYSE: MNTN), the Connected TV performance marketing platform, has appointed advertising veteran Fraser Woollard as Head of Business Development and Data Partnerships. Woollard will oversee global initiatives to expand MNTN’s ecosystem of data and technology partners—key components powering the company’s AI-driven Performance Graph.
Global media powerhouse Holtzbrinck has officially opened its AI Hub in San Francisco, marking a major step in bridging European expertise with Silicon Valley innovation. The hub is designed as a hands-on space where ideas in science, education, and media can be tested, scaled, and brought to market.
As streaming cements itself as the dominant way audiences consume TV, advertisers are doubling down on Connected TV (CTV) to fuse storytelling with measurable impact. LG Ad Solutions’ latest report, The Art and Science of the CTV-First Era Part One, offers a snapshot of how brands are leveraging CTV’s advanced capabilities to reach viewers more effectively.
MiQ, a global programmatic media company, has been named to the YouTube Activation Partners program, joining a select group of trusted companies helping advertisers and agencies optimize campaigns on the platform. The designation underscores MiQ’s expertise in programmatic media, including advanced television (ATV), and grants early access to new YouTube features, priority support, and strategic alignment with the platform’s latest initiatives.
Veylan, the AI-powered advertising platform, has announced new features for its fully integrated operating system, unifying strategy, creative, media buying, and optimization in a single workflow. The platform aims to eliminate the inefficiencies of today’s fragmented adtech ecosystem, offering advertisers a central command center to plan, execute, and optimize campaigns with unprecedented speed and precision.
Affinity Solutions, a leading provider of consumer purchase insights, has teamed up with Microsoft Advertising to give advertisers access to custom Consumer Purchase Audiences via Microsoft Curate Commerce. The partnership aims to help brands “conquest” competitors’ customers and shift market share across sectors like travel, retail, quick-service restaurants (QSR), and insurance.
Spanish-Language Television (SLTV) is delivering substantially higher returns for brands, according to the 2025 Spanish-Language TV Outcomes Report from EDO, the TV outcomes measurement company. Advertisers see a 30% lift in consumer engagement compared to English-Language TV (ELTV), highlighting SLTV as a key driver for culturally relevant marketing.
Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising for connected TV (CTV), has expanded its partnership with Tubi, Fox Corporation’s free ad-supported streaming platform. The collaboration introduces a new ID sync between Viant and Tubi, enabling advertisers to reach over 100 million monthly active users and leverage Tubi’s 300,000+ movies and TV episodes with greater precision and scale.
Nexstar Media Group, Inc. (NASDAQ: NXST) announced it will report its third-quarter 2025 financial results on Thursday, November 6, 2025. The company will host a conference call and live webcast at 10:00 a.m. ET to review the results.
Xnurta, the award-winning AI-powered retail media platform, today unveiled Xnurta Data Hub, a new solution that lets enterprise brands and agencies integrate Amazon Ads data directly into their systems, BI dashboards, or data warehouses via API. The move promises to save teams hours of manual work while unlocking deeper insights into retail media campaigns.
