Competitive ad intelligence has never been short on data. Marketers can already see where competitors advertise, how much they spend, and which creatives they run. What’s been missing is context—the intent behind those campaigns. BIScience, the company behind the ad intelligence platform AdClarity, thinks it has the answer.
The ad testing platform expands its enterprise offering and hires a seasoned sales leader as brands look to predict performance before spending a dollar.
Connected TV has become the fastest-moving target in digital advertising—and one of the hardest to track. As budgets pour into streaming platforms, marketers are facing a familiar problem: spend is rising faster than visibility.
As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.
Future Media Conferences (FMC) is taking its flagship Post Production World Conference (PPW) on a global tour—and for the creative tech world, this is more than just another industry event announcement. It’s a signal flare.
Digital out-of-home (DOOH) advertising has grown fast, but the day-to-day workflow hasn’t kept pace. Most advertisers still juggle multiple systems to plan, activate, and measure campaigns. ADvendio, the omnichannel advertising management platform, wants to solve that headache—this time with help from Vistar Media, the global leader in OOH technology and part of T-Mobile Advertising Solutions.
Programmatic advertising has never been short on promises—scale, precision, automation—but the reality for most agencies today looks more like a maze than a marketplace. Fragmented supply paths, inconsistent brand safety controls, and endless PMP troubleshooting leave in-house teams stuck doing anything but strategic work.
In an unexpected but inspired crossover between connected TV (CTV) adtech and genre entertainment, TriCoast Media has announced the launch of the inaugural Dark Matter Film Festival — a Culver City-based celebration of sci-fi, action, and horror cinema. The three-day event, taking place October 28–30, 2025, is co-produced with TriCoast Entertainment, the company’s content distribution arm and operator of the Dark Matter TV FAST channel.
In a bold move redefining automotive advertising, Strong Automotive has launched Modern View, a hybrid media strategy that merges the mass reach of traditional television with the precision targeting of streaming platforms. The result? A unified, impression-based buying model designed to meet the demands of today’s tech-savvy car shopper.
Media sales professionals are cautiously optimistic about 2026, according to the 2025 State of Media Sales™ Survey released by SalesFuel® in partnership with BIA Advisory Services. Now in its 13th year, the study examines the outlook, priorities, and challenges for media sales teams across television, radio, cable, print, out-of-home, and digital-first organizations.
