As holiday foot traffic surges in New York City, Pearl Media is seeing strong demand for its Midtown Digital Network, the city’s first private, full-motion, eye-level digital network. Designed to complement Times Square buys, the network delivers high-density street-level coverage across 6th, 7th, and 8th Avenues, reaching commuters, tourists, theatergoers, and seasonal shoppers alike.
Currently, the network operates 30 double-sided LED screens across 15 locations—expanding to 40 screens at 20 locations by Q1 2026—spanning 41st to 56th Streets. Each screen, positioned roughly ten feet off the ground and sized at 8’ x 12’, ensures high-impact visibility and campaign frequency for advertisers. Purchases can be made directly or programmatically, reflecting the trend of modern OOH buying in dense digital networks.
Audience Insights and Impact
The network attracts an affluent, urban audience:
- 69% live within 50 miles of Midtown
- High-income professionals earning $150K+ (17% over-indexed vs. U.S. average)
- 51% hold a bachelor’s degree or higher
- Ethnically diverse: 25% Hispanic, 13% Asian, 13% Black
- Engaged in culture: 16.4% theatergoers, 24% museum visitors, 40%+ passionate about travel
Brands across streaming, travel, Broadway, finance, fashion, and CPG sectors have leveraged the network to reinforce seasonal campaigns.
“Times Square gives you the big splash, but Midtown is where the city actually moves,” said Josh Cohen, CEO, Pearl Media. “Our network places large-format screens directly in the consumer journey, so brands aren’t hoping to be seen—they’re guaranteed to be. That’s why demand keeps climbing.”
Network Highlights:
- 30 screens / 15 locations (expanding to 40 screens / 20 locations Q1 2026)
- Full-motion 24/7/365
- 316M+ impressions every four weeks
- Standard 9×16 creative compatibility
- Mobile retargeting and measurement tools available
Pearl Media’s Midtown Digital Network is rapidly becoming a critical complement to Times Square, delivering high-impact, measurable OOH campaigns where real New Yorkers—and holiday visitors—are moving.
