By Charlotte Naim, Head of Business Development, Zoomd Much has been written about marketing to Millennials and Gen Z. With greater discretionary income and perhaps more time on their hands, marketers who don’t consider Baby Boomers (born from 1946 – 1964) and Generation X (born from 1965 – 1980) are missing an opportunity and a…
Summary: The digital advertising landscape in India is encountering a significant transformation, and the companies discussed in the list below play a key role in the same. They implement data-driven strategies and innovative technologies. With this list, you will learn about what positive impact they have on the industry and how they optimize business operations. The…
The Power of Integration Modern marketing is no longer about choosing between strategies. Success now depends on how well those strategies work together. PR and influencer marketing have often been treated as separate disciplines, yet they share a single purpose: building credibility and connection. When integrated effectively, they can drive awareness, engagement, and conversion across every stage…
Influencer content reinforces brand messaging. This integration enhances credibility, amplifies reach, and ensures that campaigns align with the company’s overall communication strategy. PR provides the contextual framework for influencer partnerships. It ensures that messaging aligns with brand values, regulatory considerations, and public perception. By combining creative storytelling with strategic oversight, agencies create campaigns that are…
Digital marketing has helped numerous businesses across the globe to increase their reach and make more sales without needing extensive physical presence. As the world becomes increasingly tech-driven, marketing and advertising technologies are also combining to bring better experiences to customers and unlock rapid growth through personalization. Traditionally, MarTech was responsible for retaining existing customers…
In a world where audiences are scattered across countless platforms, attention has become the most valuable currency in marketing. For AdTech professionals, understanding how to reach and engage consumers in this fragmented environment is not just about data or technology. It is about communication. Consumer PR provides the human element that transforms reach into resonance…
The success of an AdTech campaign is often attributed to targeting precision, creative performance, and data analytics. Yet behind every standout campaign lies something less visible but equally essential: strategic communication. Digital PR plays a critical role in building trust, shaping perception, and ensuring that the story behind the technology connects with the audiences who…
The Indian advertising technology (AdTech) sector is undergoing a profound transformation, reshaping how brands communicate with consumers in one of the world’s fastest-growing digital markets. Once seen as a fragmented ecosystem driven by basic media buying and volume-based reach, India’s AdTech landscape has matured into a sophisticated arena defined by data-driven strategies, AI-powered personalization, and…
In the world of ad-tech, algorithms often do the heavy lifting, powering everything from audience targeting to performance analytics. Yet the challenge for ad-tech companies is translating these technical feats into messages that resonate with real people. This is where adtech PR becomes essential. By taking complex systems and turning them into stories that stakeholders,…
In the ad-tech industry, trust is no longer optional. With consumers and regulators increasingly prioritizing privacy, ad-tech companies face the dual challenge of demonstrating compliance while maintaining relevance in digital marketing ecosystems. Establishing credibility requires more than technical compliance; it demands thoughtful communication strategies. Adtech PR agencies guide companies in shaping messages that resonate with…
