In the shifting world of advertising technology, the language often feels dense with acronyms and technical terms that can alienate many audiences. Concepts like real-time bidding and programmatic advertising are foundational to the industry, yet they can create a barrier between the technology and the people it aims to serve. For ad tech companies, the…
In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…
The adtech landscape has never been more crowded. New players enter constantly, legacy platforms expand their offerings, and differentiation becomes harder to achieve. In this environment, building better technology is no longer enough. To stand out and stay relevant, adtech companies need to shape perception, create trust, and command attention. That work begins with a…
Every September, Berlin becomes a magnet for innovation, ideas, and influence. IFA Berlin, one of the world’s most significant technology trade shows, gathers global decision-makers, innovators, and marketers across the consumer electronics and home appliance sectors. Yet despite its global impact, many U.S. brands remain underrepresented at this event. This is a missed opportunity for…
The streaming revolution has already rewritten the rules of TV advertising, but the next seismic shift is just beginning. With connected TV (CTV) and over-the-top (OTT) platforms becoming the go-to destinations for advertisers chasing valuable and highly engaged audiences, the question is no longer if they can attract them but how to increase the value…
In a media landscape dominated by for-profit campaigns, nonprofit organizations have long been priced out of the most impactful screen in the home: Connected TV (CTV). At AdGood, we’re changing that. Our mission is simple but ambitious: to make premium CTV advertising accessible, affordable, and effective for every nonprofit, no matter their size or budget….
Broadcasters in today’s digital-first media landscape are expected to deliver seamless, high-quality viewer experiences while also maximizing return on investment through ad revenue. This balancing act has made dynamic ad insertion (DAI) a must-have technology, offering personalized advertising at scale and maximizing monetization opportunities. But there’s more to it than simply stitching an ad into…
As traditional TV viewership migrates to streaming platforms, media companies are facing a new challenge – how to capture revenue from a growing streaming business while maximizing revenue from a still-large legacy linear business. What was once viewed as a distant threat from digital-first companies like Netflix and Amazon has now become a direct competitive…
