Ad.com Interactive Media, a leader in performance marketing and digital media, has acquired Underdog Media, an ad monetization platform known for delivering 100% viewable ad units across trusted publisher networks. The acquisition strengthens Ad.com’s ability to provide exclusive, premium inventory directly to advertisers and demand-side platforms (DSPs).
Crossmedia, a leading independent global media agency, has appointed Bobby Singh as Chief Financial Officer, signaling a strategic push to accelerate growth and strengthen operational foundations. Singh will oversee the agency’s global financial strategy, implement scalable business models, and partner with leadership to enhance agility and client impact worldwide.
The Ad Council, a powerhouse in driving social impact through communications, has announced the return of Jennifer Mamlet as Chief Development Officer. Mamlet previously served as SVP of Development until 2012 and most recently held the role of Acting President and CEO at the JCC Association of North America.
Smartly, the AI-driven platform for creative, media, and measurement, is expanding its programmatic reach with a new integration for Spotify Ads Manager. Brands and agencies can now run audio and video campaigns on Spotify directly through Smartly, alongside other digital channels, all while leveraging AI-guided optimizations and cross-channel measurement.
Choozle, a prominent omnichannel digital advertising platform, is giving advertisers a sharper edge in programmatic campaigns. The company today announced expanded access to The Trade Desk’s Kokai platform, along with next-gen tools—Seeds and Universal Pixel—that promise smarter audience targeting, more precise measurement, and AI-powered campaign optimization.
Kargo, a pioneer in cross-channel high-impact creative innovation, is now integrated with Amazon DSP, enabling brands to deliver visually striking, custom ad formats using Amazon’s browsing, shopping, and streaming data. The move combines Kargo’s premium inventory and industry-certified creative with programmatic precision, offering marketers new ways to engage audiences.
G-Mana and VisualOn are bringing interactive, server-side ad insertion (SSAI) to OTT and CTV at scale, offering premium publishers and FAST channels a way to deliver engaging ad experiences without sacrificing stream quality. The collaboration integrates VisualOn’s player-side Adflow with G-Mana’s SSAI platform and G-Mana Ad Solutions, the company’s monetization unit, creating a turnkey workflow for interactive ad formats across devices.
TiVo’s independent media platform is gaining momentum, with its smart TV operating system and cross-screen advertising solution showing strong adoption across consumers and the industry. Just over a year after its launch, the TiVo One advertising platform now reaches more than 4 million monthly active users, giving advertisers access to unique, net-new audiences.
In a major shake-up for the U.S. media landscape, Empower Media and Ocean Media have merged to form Empower Ocean Media Group, now the second-largest independent media agency group in the country. With combined media billings of $1.5 billion and a workforce of 400 professionals across New York, Los Angeles, and Chicago, the new entity aims to set a new benchmark for agility, technology, and performance-driven client outcomes.
Cboe Global Markets, the powerhouse behind derivatives and securities trading, is rolling out a new global advertising campaign: “Life is Better With Options.” The initiative aims to elevate awareness of options trading and showcase how this versatile financial tool can help investors manage risk, generate income, and optimize portfolio performance.
