News Archives - Page 32 of 72

Provide Media Appoints Nick Giatroudakis as EVP of Strategy to Strengthen Higher Ed Focus

PRWeb3 months ago3 months ago04 mins

Provide Media is doubling down on its commitment to ethical, high-impact student acquisition—bringing in a seasoned leader to steer the charge.
The performance marketing firm announced the appointment of Nick Giatroudakis as Executive Vice President of Strategy, a newly created role aimed at deepening support for higher education institutions under increasing pressure to hit enrollment targets without compromising trust or compliance.

JWP Connatix Appoints Chris Maccaro as CRO to Accelerate Global Video Monetization Growth

PR Newswire3 months ago3 months ago04 mins

Fresh off a high-profile merger, JWP Connatix is bringing in a seasoned adtech executive to scale its next chapter.
The newly unified video platform announced the appointment of Chris Maccaro as Chief Revenue Officer, tasking him with leading global revenue strategy and monetization across its expansive video technology suite.

COOL Company Unifies Five AdTech Firms to Launch All-in-One Platform

PR Newswire3 months ago3 months ago04 mins

In a bold move that shakes up the advertising technology landscape, The COOL Company has officially unified five previously independent adtech firms—ADventori, Balihoo, COOL Media, Insticator, and OKO Digital—into a single, integrated brand: COOL Media. This consolidation marks a strategic shift from siloed solutions to a cohesive, AI-powered ad platform built for modern media demands.

Statara Wins Gold for Programmatic Precision at 2025 Globee Awards

PR Newswire3 months ago3 months ago04 mins

In an increasingly crowded ad tech space, Statara Solutions has carved out a clear advantage—and now it has the hardware to prove it. The company has taken home Gold in the Digital Advertising Platform category at the 10th Annual 2025 Globee® Awards for Achievement, thanks to its high-precision, performance-first Statara Media Platform.

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PMC Media Group Expands to NYC and Dallas, Taps New COO to Fuel Bold Brand Strategy

PR Newswire3 months ago3 months ago05 mins

PMC Media Group is putting the pedal down on growth—literally and figuratively. The full-stack brand marketing agency has officially expanded its national footprint with new offices in New York City and Dallas, doubling its physical presence across the U.S.

SearchKings Wins Google Ads AI Award for Turning Clicks Into Quality Leads

PR Newswire3 months ago3 months ago04 mins

When AI meets accountability in ad tech, results follow—and SearchKings has the trophy to prove it. At the 2025 Google Ads Impact Awards, the North American agency took home the first-ever AI Excellence – Breakthrough Agency award for its AI-powered Call Intelligence technology.

Interticket and Nielsen Sports Debut AI-Powered Platform to Revolutionize Soccer Media Measurement

PR Newswire3 months ago3 months ago05 mins

In a move that could reshape how soccer sponsorships are measured and monetized, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a first-to-market, AI-powered media measurement platform for in-game soccer advertising. Designed specifically for Interticket’s roster of sports media clients, the tool blends traditional viewership metrics with next-gen sponsor exposure analysis, promising unmatched transparency for advertisers in live sports environments.

QVC and HSN Launch on Philo, Bringing Live Shopping to 1.3M Streamers

PR Newswire3 months ago3 months ago05 mins

Live shopping just found another screen to conquer. QVC Group has officially brought its flagship channels, QVC and HSN, to Philo, the budget-friendly live TV streaming platform with 1.3 million paid subscribers. The launch marks the first time livestream shopping channels have appeared on Philo, signaling a broader shift in how and where audiences are engaging with video commerce.

Sabio’s Creator TV Launches on Xumo Play, Taking Social Storytelling to the Big Screen

PR Newswire3 months ago3 months ago05 mins

Sabio’s Creator TV Lands on Xumo Play, Blending Social Creators with Streaming TV Sabio Holdings is betting big on the future of streaming—and it looks a lot like your For You page. The Los Angeles-based ad-tech firm has launched Creator Television® (Creator TV), its free ad-supported streaming channel, on Xumo Play, Comcast and Charter’s joint…

Innovid Integrates Threads Ads into Social Ads Manager, Expanding Meta Reach

BusinessWire3 months ago3 months ago04 mins

In a timely move that brings one of social media’s fastest-growing platforms into mainstream media buying, Innovid has integrated Meta’s Threads API into its Social Ads Manager. The update means advertisers can now build and manage Threads ad campaigns alongside Instagram, Facebook, and other social channels—no extra tools, no fragmented workflows.