When AI meets accountability in ad tech, results follow—and SearchKings has the trophy to prove it. At the 2025 Google Ads Impact Awards, the North American agency took home the first-ever AI Excellence – Breakthrough Agency award for its AI-powered Call Intelligence technology.
In a move that could reshape how soccer sponsorships are measured and monetized, Interticket, Inc. and Nielsen Sports have expanded their partnership to introduce a first-to-market, AI-powered media measurement platform for in-game soccer advertising. Designed specifically for Interticket’s roster of sports media clients, the tool blends traditional viewership metrics with next-gen sponsor exposure analysis, promising unmatched transparency for advertisers in live sports environments.
Live shopping just found another screen to conquer. QVC Group has officially brought its flagship channels, QVC and HSN, to Philo, the budget-friendly live TV streaming platform with 1.3 million paid subscribers. The launch marks the first time livestream shopping channels have appeared on Philo, signaling a broader shift in how and where audiences are engaging with video commerce.
Sabio’s Creator TV Lands on Xumo Play, Blending Social Creators with Streaming TV Sabio Holdings is betting big on the future of streaming—and it looks a lot like your For You page. The Los Angeles-based ad-tech firm has launched Creator Television® (Creator TV), its free ad-supported streaming channel, on Xumo Play, Comcast and Charter’s joint…
In a timely move that brings one of social media’s fastest-growing platforms into mainstream media buying, Innovid has integrated Meta’s Threads API into its Social Ads Manager. The update means advertisers can now build and manage Threads ad campaigns alongside Instagram, Facebook, and other social channels—no extra tools, no fragmented workflows.
In a move that could change how programmatic audio fits into omnichannel strategies, AdLib Media Group has integrated Audiohook’s pay-for-performance audio inventory into its DSP-agnostic media buying platform. The result? Advertisers can now tap into podcasts, streaming platforms, and digital radio—without paying unless their ad actually delivers results like site visits, sign-ups, or purchases.
Quad/Graphics, Inc., best known for turning marketing complexity into cohesive customer experiences, just landed at No. 21 on Ad Age’s annual list of the largest global agency companies—its sixth consecutive appearance. But unlike the usual suspects in the rankings—network giants like WPP and Publicis—Quad’s model breaks the traditional agency mold.
TNL Mediagene, the Tokyo-based digital media group formed by the 2023 merger of The News Lens and Mediagene Inc., has announced a sweeping wave of AI-powered upgrades aimed at reshaping everything from content creation to display ad monetization. The initiatives span proprietary tools, productivity integrations, and audience-targeting innovations—all pointing to a central thesis: AI isn’t a side project—it’s the strategy.
The golden age of ad-free streaming may be losing some of its shine. According to the latest report from the Video Advertising Bureau (VAB)—Staying Current on Streaming: The Latest on Connected TV Consumer Behaviors—CTV audiences are increasingly choosing ad-supported services, FAST channels, and bundled streaming options as subscription costs continue to rise.
Southside Market & Barbeque, the oldest BBQ joint in Texas, is proving that even legacy brands can thrive in the digital age—with the right tools. To expand its e-commerce footprint beyond the Lone Star State, Southside turned to Spectrum Reach, Charter Communications’ advertising division, and leveraged a powerful tool often out of reach for small businesses: advanced audience targeting through first-party data.
