TNL Mediagene, the Tokyo-based digital media powerhouse, has officially unveiled its latest expansion: Business Insider Taiwan. The new media outlet, led by seasoned journalist April Lin, will deliver in-depth original content for Mandarin-speaking audiences—covering global tech, finance, lifestyle, AI, and innovation through multimedia storytelling.
In the evolving world of creator marketing, #paid is flipping the script. The platform—used by global giants like McDonald’s and Disney—just launched its Co-Creator Program, a fresh initiative that ditches the traditional one-off influencer brief in favor of full-cycle collaboration between brands and creators.
At this year’s Cannes Lions Festival, Globant—best known for fusing enterprise tech with bold innovation—announced something that may just shake up how CMOs approach their marketing pipelines. Meet Globant FUSION, the company’s latest AI suite built specifically for full-funnel marketing, content creation, and advertising.
Performance messaging platform Attentive has officially crossed the 1,000-customer milestone for its email solution—further evidence that enterprise brands aren’t just dabbling in multi-channel; they’re demanding smarter, AI-driven orchestration. The move signals a major shift in how marketers are integrating data, messaging, and automation across email, SMS, and more to drive performance.
In an increasingly competitive B2B landscape, xGrowth is offering a lifeline for tech companies looking to streamline their marketing efforts and close deals faster. The Melbourne-based growth agency has announced it is now accepting new clients for its highly effective Account-Based Marketing (ABM) programs, designed to target and engage high-value accounts with precision.
After nearly a decade in the paid search trenches, Ranger MediaLab isn’t throwing a party. It’s too busy scaling brands and rewriting what ROI should really look like in performance marketing.
VI Marketing and Branding (VI) has taken home ten honors at the 46th Annual Telly Awards, solidifying its national reputation for emotionally resonant storytelling and strategic creative work. With more than 13,000 entries submitted from around the globe, VI’s wins underscore the agency’s impact in behavior-change marketing, cultural storytelling, and purpose-driven campaigns.
In a move that blends generative AI with publisher-first ethics, ADWEEK has partnered with ProRata.ai to deploy its Gist Answers platform across ADWEEK.com and the Cannes Lions Digital Companion. The rollout gives ADWEEK’s audience an AI-powered, context-aware search experience that delivers instant article summaries and intelligent answers, all while spotlighting the outlet’s original journalism.
The commerce media giant today unveiled Auction-Based Display, a new technology that introduces programmatic-style bidding into retail media environments. The move brings flexibility and scalability to a sector historically locked into static, reservation-based ad formats—potentially transforming how retailers monetize digital shelves and how advertisers run campaigns across commerce platforms.
In the ongoing battle against digital ad fraud, the European advertising industry has scored a major win—saving €3.45 billion in 2023—but a new report reveals there’s still over €1 billion being left on the table due to unprotected ad spend.
