memoryBlue, a global leader in outsourced sales and marketing services, today announced the appointment of Glenn Haertel as its new Chief Revenue Officer. With over 25 years of experience in driving revenue growth and operational excellence, Haertel joins memoryBlue to lead the company’s next phase of expansion and accelerate its global sales initiatives.
RAB2B, a leading force in integrated B2B marketing, today announced the upcoming launch of its brand uplift, marking a strategic evolution that sharpens its identity, strengthens its positioning, and reflects its relentless commitment to redefining the possibilities in B2B marketing. Scheduled to debut in June, the refreshed brand fully embraces RAB2B’s challenger mindset, raising the bar for what clients should expect from their marketing partners.
HH Global, recognized as the world’s leading responsible marketing activation partner, today announced the launch of Nuevo — a new, purpose-built in-house creative agency designed to bridge the gap between big brand thinking and flawless execution at scale.
Republica Havas, the agency born and built in the heart of Miami, has been named Miami Agency of the Year 2025 by The Drum, a global authority on media, marketing, and creativity. This historic recognition—the first time The Drum has awarded this title to a Miami-based agency—cements Republica Havas’ role as a creative and cultural powerhouse, not only in its home city but across the Americas and around the world.
In a move signaling strong confidence in the independent agency model, Breakwater Management, a Los Angeles-based private equity firm, has acquired a majority stake in Chemistry, an award-winning, full-service marketing and digital agency. This investment, supported by Genesis Park and Tecum Capital through a combination of debt and equity, positions Chemistry for accelerated growth, expansion into new service lines, and deeper market penetration.
The 2025 AdForum Consultant Summit in New York City was more than just an industry gathering — it was a glimpse into the future of advertising. Held from May 12–16, the event convened over 26 top search consultancies and agency leaders to explore how creativity, strategy, and technology are converging to reshape the future of branding and agency-client relationships.
In an era where marketing budgets are under pressure and consumer habits are rapidly shifting, Quick-Service Restaurant (QSR) brands are re-evaluating their approach to traditional advertising. A new study by TV outcomes company EDO reveals that impression quality — not just volume — is the key to unlocking stronger campaign performance.
DoubleVerify (NYSE: DV), a trusted leader in digital media measurement and fraud detection, has sounded the alarm on a growing trend of ads.txt exploitation—specifically calling out a network of AI-generated websites named Synthetic Echo. The revelation highlights a new wave of sophisticated ad fraud schemes aimed at misdirecting programmatic advertising budgets under the guise of legitimacy.
Smartly, a recognized leader in AI-powered advertising technology, has announced the integration of Reddit into its unified ad platform. Known for simplifying cross-channel media and creative operations, Smartly now extends its capabilities to one of the internet’s most community-driven platforms—Reddit—empowering advertisers with seamless automation, measurement, and creative optimization tailored to intent-rich audiences.
Enthusiast Gaming Holdings Inc. (TSX: EGLX), a leading force in gaming media, has entered a strategic partnership with Mediacube, a top global creator platform focused on content monetization. This collaboration allows Enthusiast Gaming to function as Mediacube’s dedicated sales arm, offering advertisers premium access to video ads and branded content integrations across a vast YouTube creator network.
