After more than a year of collaboration with agencies, brands, publishers, and ad tech firms, the Interactive Advertising Bureau (IAB) has released an updated version of its General Terms for Digital Advertising Agreements. This update marks a significant modernization effort reflecting today’s digital advertising ecosystem and aims to simplify transactions, reduce costs, and foster innovation.
Schonfeld & Associates, Inc. has released its annual Advertising Ratios & Budgets report for fiscal 2024, analyzing advertising spending and revenue data from over 2,500 publicly traded companies across 315 industries. The report offers crucial insights for marketers and advertisers looking to understand industry-specific ad spend trends, budget allocations, and growth trajectories.
The future of advertising is digital, marked by explosive growth in the global digital advertising market. Valued at $734.24 billion in 2024, it is forecasted to reach $843.48 billion in 2025, growing at a compound annual growth rate (CAGR) of 14.9%. Growth factors include rising advertising spend, expanding e-commerce, widespread smartphone adoption, and surging social media engagement.
The global online classified ad platform market is experiencing rapid growth, driven by increased internet access, smartphone adoption, and shifting consumer behavior towards digital shopping. According to the Online Classified Ad Platform Global Market Report 2025, the market is projected to grow from $34.07 billion in 2024 to $38.71 billion in 2025, marking a CAGR of 13.6%. This momentum is expected to continue, reaching $63.87 billion by 2029 at a CAGR of 13.3%.
Strategus, a leader in data-driven Connected TV (CTV) advertising, announced its new Social Signal CTV Targeting solution powered by GenAI, developed in partnership with consumr.ai. This first-of-its-kind solution transforms real-time social signals from platforms like Meta, TikTok, Reddit, Snap, and X into actionable insights for highly precise CTV campaign targeting.
Cineverse, a next-gen entertainment studio, has launched the Cineverse Technology Group to accelerate AI innovation and scale technology monetization globally in the entertainment ecosystem.
In an industry first, Monks — S4 Capital’s unitary, digital-only, data-driven marketing and technology services company — has been honored as the AI Pioneer Organization by The One Show, a prestigious award recognizing groundbreaking creative talent in advertising and design. This newly established category celebrates companies shaping the future of artificial intelligence in the creative industry, spotlighting Monks’ leadership and innovative approach.
Stagwell, a challenger network focused on transforming marketing, announced the appointment of Connie Chan as Chief Growth Officer, Asia Pacific, effective July 2025. Based in Singapore, Chan will lead Stagwell’s growth strategy and operations across APAC, driving transformation, scaling integrated capabilities, and strengthening local market relationships.
Mobupps, a global leader in mobile advertising and ad tech innovation, has officially received Great Place to Work® certification in Israel, China, and India. This certification, based entirely on employee feedback, highlights Mobupps’ commitment to a people-centric, inclusive, and high-trust work environment.
Mistplay Appoints Marc Bearman to Lead Expansion of New Ad Tech Products
