Jeep® brand’s 2020 Super Bowl commercial, featuring Bill Murray reprising his role in the film Groundhog Day, has been recognized as the Best American Ad of the 21st Century by Campaign US in their inaugural Campaign Cup 2025. This campaign not only stood out creatively but also achieved remarkable audience engagement and industry accolades, setting a new benchmark for automotive advertising.
Early Warning Services, LLC, in collaboration with Noble People, Nomology, and SPCSHP, won the inaugural Best Use of YouTube award at the 2025 Digiday Media Awards. The award celebrates their innovative campaign introducing PazeSM checkout, a convenient online checkout solution by banks and credit unions developed by Early Warning, the creators of Zelle®.
Thumzup Media Corporation (Nasdaq: TZUP) has expanded its cryptocurrency capabilities by integrating Stripe’s “Pay with Crypto” feature. This enables the company to accept stablecoins such as USDC for payment of advertising campaigns, marking a significant step in adopting crypto for B2B transactions.
UM, a global media agency under IPG Mediabrands, has been appointed as the media Agency of Record (AOR) for 7-Eleven, the world’s largest convenience retailer. UM will manage the full-funnel, cross-channel media strategy and digital media activation for 7-Eleven®, Speedway® stores, and the 7NOW® Delivery app.
A 2024 eMarketer report highlights a steep decline in click-through rates for traditional ads, now at a historic low of 0.46%. Consumer frustration with irrelevant ads and distrust of centralized platforms fuels the rise of WEB3 and self-media. WEB3ADS Inc. introduces WEB3ADS, a decentralized advertising platform connecting advertisers directly with self-media creators, offering a transparent, efficient, and fair alternative.
TapClicks, a leader in Smart Marketing solutions, has launched the Transformation Hub, a centralized workspace aimed at accelerating and simplifying data preparation for marketers and analysts.
Adwave, a revolutionary AI-powered advertising platform, has officially exited private beta and launched to the public. By blending artificial intelligence with behavioral science, Adwave aims to democratize TV advertising—making it simple, fast, and affordable for creators, entrepreneurs, and small businesses to produce and air high-quality commercials without traditional barriers.
Media Advertising Development Services (MADS) officially launched with an inspiring event at the Theatre on the Square in Sandton, marking a bold new chapter for the Media, Advertising, and Communication sectors. Bringing together industry professionals, interns, educators, and leaders, the launch introduced a fresh ecosystem aimed at transforming how talent is developed, legacies are preserved, and relevance is rebuilt in these fast-evolving industries.
The E.W. Scripps Company has announced a strategic partnership with FreeWheel, a leading television advertising technology platform, to enhance advertising opportunities across women’s live sports on ION. As ION solidifies its position as a national hub for women’s sports, this collaboration is poised to significantly expand advertiser access and programmatic capabilities, ensuring brands can reach audiences on every major pay TV and connected TV (CTV) service in the U.S.
As the 2025 TV Upfront season gains momentum, Go Addressable, a leading trade organization promoting addressable TV advertising, has made a major stride in expanding its industry influence. With six new members joining its ranks and fresh research from Advertiser Perceptions pointing to increased buyer confidence in addressable strategies, the organization is doubling down on its mission to standardize and scale data-driven TV solutions. The announcement was timed with Go Addressable’s second annual TV Upfronts Brunch in New York.
