News Archives - Page 62 of 74

Brkthru Marks 8 Years with Nationwide “31 Days of Service”

PR Newswire5 months ago5 months ago04 mins

Digital advertising partner Brkthru is marking its eighth anniversary with a strong reaffirmation of its values community, service, and people-first growth. As part of the celebration, the company is launching its third annual “31 Days of Service” campaign, an initiative that brings employees into communities across the country for hands-on volunteer efforts. This program, a reflection of Brkthru’s commitment to its human-centered culture, coincides with the company’s record-breaking business year in 2024.

Quad to Join Key Investor Conferences in May and June 2025

PR Newswire5 months ago5 months ago02 mins

Quad/Graphics, Inc., a leading marketing experience company, has announced its participation in several prominent investor conferences this spring and summer. The company’s Chairman, President & CEO Joel Quadracci and CFO Tony Staniak will represent Quad in a series of one-on-one meetings with investors to discuss strategic initiatives, financial performance, and long-term growth opportunities.

Spectrum Science Launches Omnichannel Media Division for Biopharma

PR Newswire5 months ago5 months ago04 mins

Spectrum Science, a full-service strategic communications platform, has officially launched Spectrum Science Media, its dedicated omnichannel media planning, buying, and optimization division. Building on over a decade of expertise in global paid media for biotech and pharmaceutical clients, this formalized group is poised to deliver enhanced media capabilities through an integrated, data-driven approach. The move aligns with the company’s broader mission to meet the evolving needs of the biopharma landscape.

Orange 142 Unveils Guide to Master Foot Traffic Attribution

PR Newswire5 months ago5 months ago03 mins

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT), has released a comprehensive guide aimed at demystifying foot traffic attribution—a critical tool for marketers seeking to understand the real-world impact of digital campaigns. As in-store visits continue to rise post-pandemic, the ability to attribute digital ad exposure to physical store footfall is reshaping strategies for retail, grocery, and mid-market brands.

AdCellerant Boosts Local Impact with Volunteering & Meal Donations

PR Newswire5 months ago5 months ago03 mins

AdCellerant, a Denver-based leader in adtech and digital marketing, has reinforced its community-first mission in 2025 through impactful volunteer work and wellness-driven philanthropy. With a strong emphasis on corporate social responsibility, the company continues to integrate employee well-being with community support, setting a benchmark for purpose-led corporate culture in Colorado.

Transmission Unveils AI-Powered B2B Content Engine

PR Newswire5 months ago5 months ago03 mins

Transmission, the world’s largest independent global B2B marketing agency, has introduced a groundbreaking dynamic content engine—an innovation built into their Propulsion Operating System. This launch addresses the growing demand for smarter, AI-integrated content strategies that align with the evolving behavior of B2B buyers. As media consumption patterns shift and platforms like ChatGPT become the first point of research, traditional sales and content models require transformation.

GRWN™ Launches to Help Brands Connect Authentically with 50+ Consumers, Challenging Outdated Age Stereotypes

PRWeb5 months ago5 months ago03 mins

Despite controlling the majority of consumer wealth, adults aged 50 and above are widely underrepresented and mischaracterized in marketing. Cheryl Overton Communications (COC) has launched GRWN™, a comprehensive strategic marketing communications toolkit designed to help brands break outdated stereotypes and connect meaningfully with this influential demographic.

Universal Ads Launches $5 Million Incrementality Fund to Boost E-Commerce TV Advertising

BusinessWire5 months ago5 months ago04 mins

Universal Ads, a platform enabling brands of all sizes to create, buy, and measure premium video ads seamlessly, today announced the launch of its Incrementality Fund — a $5 million initiative designed to help e-commerce businesses drive incremental sales through TV advertising.

Outsource Marketing Group Celebrates 25 Years of Intelligent Content Marketing Excellence

PRWeb5 months ago5 months ago04 mins

Outsource Marketing Group (OMG), a female-owned content marketing agency based in Los Angeles, celebrated its 25th anniversary on April 1, 2025. Over a quarter-century, OMG has partnered with businesses large and small to deliver multi-channel content marketing campaigns spanning Digital, Video, Email, Radio, Affiliate Marketing, and more. Their expertise includes producing PR, newsletters, blogs, and highly shared thought leadership pieces that resonate deeply with both audiences and search engines.

Group RFZ Launches Content Lens to Unlock Deeper Influencer Marketing Insights

PRWeb5 months ago5 months ago03 mins

Group RFZ, a pioneer in influencer marketing measurement, has launched Content Lens, an innovative solution designed to reveal exactly how each piece of influencer content performs within a campaign. By isolating the impact of individual creators and posts, Content Lens provides marketers and agencies with a clearer understanding of what resonates and why — empowering teams to optimize content strategies and drive more effective campaigns.