The Trade Desk, a global leader in advertising technology, has officially launched the European Unified ID (EUID) on Snowflake Marketplace. This move enables joint customers to activate more targeted and privacy-centric digital advertising campaigns, leveraging authenticated data across channels.
LoopMe, a global leader in brand performance, has expanded its partnership with Reveal Mobile to provide advanced global Out-of-Home (OOH) brand lift measurement. With this expanded collaboration, Reveal Mobile becomes LoopMe’s dedicated partner for OOH brand lift studies, offering sophisticated GPS-based exposure data to enhance measurement accuracy across various markets.
VideoAmp, a leading media measurement company, has officially entered the audit phase with the Media Rating Council (MRC). This move highlights VideoAmp’s commitment to transparency, data fidelity, and adhering to the highest industry standards in media measurement. The company is working towards MRC accreditation, which is a critical milestone in its journey to becoming a trusted currency-grade measurement provider.
Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced a partnership with Spotify to introduce new Brand Safety and Suitability features for podcast advertisers on the Spotify Audience Network in the U.S. This collaboration aims to provide advertisers with enhanced control and confidence, ensuring their messages resonate with the right audiences while safeguarding their brand reputation.
Anura Solutions, experts in digital advertising fraud detection, has teamed up with InsurAds, a leader in ad-tech insurance and attention-based ad monetization solutions. This strategic collaboration brings Anura’s fraud detection capabilities into InsurAds’ revolutionary digital ad insurance, offering advertisers enhanced protection and performance for their campaigns.
Context Networks, Inc., the pioneering programmatic advertising platform designed for the gaming industry, has announced the launch of its Deep Intelligence Marketing strategy. This groundbreaking approach transforms bars, taverns, and on-premise slot route operations into high-impact retail media spaces, leveraging AI-driven data analytics, machine learning, and context-aware digital couponing.
Gameway, the world’s first premium video game lounge designed for airports, has announced that it has chosen TRG as its new brand advertising agency. TRG will be responsible for overseeing the creative direction, media strategy, brand development, and the revamp of Gameway’s website.
Premier Outdoor Media, an independent operator of out-of-home (OOH) advertising assets across the Northeast Corridor, has announced the sale of its OOH assets to Lamar Advertising Company (NASDAQ: LAMR). This acquisition adds nearly 200 billboard faces to Lamar’s portfolio, including 45 digital units in strategic markets across New Jersey, Delaware, Maryland, Pennsylvania, and New York.
Fuse Media, a leading minority-owned and operated media company, has launched AMPLITUDE, a comprehensive advertising platform designed to empower brands with custom ad solutions that amplify their presence in the dynamic media landscape. This new platform enables brands to reach diverse audiences while leveraging cultural relevance and advanced advertising technology.
ImagineNation, a full-service art and design agency and subsidiary of Joseph Studios, has announced its specialized focus on creating innovative packaging and impactful brand identities for B2B businesses, particularly those launching new product lines. In today’s competitive marketplace, strong brand identity and compelling packaging are critical factors that drive business success.
